Director of Growth Marketing

Reach IndustriesBoston

On-site Full-time

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Key Responsibilities:Develop and implement innovative demand generation strategies. Collaborate with cross-functional teams to align marketing strategies with business goals. Analyze market trends and customer insights to inform marketing strategies. Measure and report on the performance of marketing campaigns. Manage marketing budgets and allocate resources effectively. Qualifications:Proven experience in growth marketing, preferably in a B2B tech or life sciences environment. Strong analytical skills and data-driven mindset. Ability to think strategically while executing tactically. Excellent communication and interpersonal skills. Experience with digital marketing tools and platforms.

About the job

Our flagship product, Lumi, serves as a visual AI co-pilot for scientists, automating data capture, insight generation, and laboratory workflows, allowing researchers to concentrate on the broader implications of their work and accelerate scientific advancement. Lumi has already been adopted by various life science organizations, ranging from biotech firms to pharmaceutical companies, and we are just beginning our journey.

As an early-stage startup rooted in frontier technologies, we are profoundly committed to improving the scientific landscape. With the initial version of the Lumi platform successfully launched and robust demand from early adopters, we are now on the hunt for a dynamic Head of Growth Marketing to drive and expand our go-to-market strategy.

Role Overview

In the role of Head of Growth Marketing, reporting directly to our CEO, you will be responsible for the demand generation strategy and the comprehensive execution of marketing initiatives at Reach Industries. You will integrate growth marketing techniques with brand development and strategic partnerships to consistently generate high-quality leads for the sales team and enhance market adoption. This includes defining ideal customer profiles (ICPs), crafting compelling messaging, executing impactful campaigns, and ensuring a steady growth pipeline.

This position is ideal for an operator who thrives in fast-paced, early-stage settings. We seek someone who can navigate between strategic planning and tactical execution, launch campaigns rapidly, and establish scalable processes for future growth. Close collaboration with the sales team and leadership will be essential to align marketing efforts with commercial objectives and lay the groundwork for a leading marketing function.

About Reach Industries

Reach Industries is an innovative startup focused on leveraging advanced technology to enhance scientific research and discovery. We strive to empower scientists with tools that simplify complex workflows and unlock new possibilities in the life sciences sector.

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Director of Agent Channel Marketing

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Full-time|$145K/yr - $165K/yr|Remote|Boston, MA

Location: Remote (Boston, MA listed as company location) ERGO NEXT helps entrepreneurs by offering technology-driven small business insurance. Since 2016, the company has provided tailored and affordable coverage to hundreds of thousands of small businesses across the United States. Supported by leaders in insurance and technology, ERGO NEXT continues to grow its presence and impact. Role overview The Director of Agent Channel Marketing shapes and leads all marketing efforts for the agent channel. This position determines how ERGO NEXT connects with brokers, agency partners, and wholesalers, ensuring that marketing activities support business growth and align with company goals. What you will do Develop and implement a marketing and advertising strategy for the agent channel. Work with the insurance team to support new product and sector launches. Partner with marketing teams at Top 50 national brokers, agency group partners, and wholesalers (where permitted) to design and run co-branded campaigns. Establish performance marketing protocols to measure campaign effectiveness. Manage the marketing budget for the agent channel. Supervise team members, including marketing managers, copywriters, graphic designers, and other key stakeholders. Oversee OKR management, creative direction, content creation, brief development, approvals, and campaign execution. Lead convention exhibitor strategy, including scheduling, logistics, and promotional merchandise. Direct external advertising strategies: analyze results, create ad copy and assets, and coordinate with Google and Bing SEM teams. Create marketing materials for the sales team, such as training presentations, flyers, and promotional videos. Manage incentive programs, gifts, and promotional items for the agent channel. Collaborate with the PR and social media team on external communications. Coordinate with product, sector, and IPM teams to align marketing and communication strategies with new releases.

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