About the job
Director of Sales - Appvia
Location: London (Hybrid - in office 3+ days a week)
Contract: Permanent, Full-time
Package: £115,000- £135,000 + OTE up to £230,000 + EMI equity + Additional incentives on product sales
About Appvia
Appvia empowers organizations to innovate, secure, and maximize the potential of cloud technologies, data platforms, and AI. By combining our extensive engineering expertise with practical experience, we assist you in unlocking the true value of the cloud. Our legacy includes pioneering open-source projects such as Terranetes and developing our self-service agentic developer platform, Wayfinder, to enrich your organization’s capabilities.
As an AWS Advanced Tier Partner and Specialist Microsoft Partner, we excel in delivering secure, scalable cloud-native platforms and services, including containerization, FinOps, modernization, data engineering, machine learning models, and AI integration. Whether your organization requires cloud funding, strategic support, or a fully managed service, our diverse offerings ensure your success.
Our comprehensive services encompass cloud platform engineering, data and AI platform delivery, and managed cloud operations, all supported by products we have developed in-house. Wayfinder, our self-service, agentic developer platform, is evolving to include automated cloud operations and infrastructure workflow automation, creating a unique commercial narrative at the intersection of platform engineering and enterprise AI.
About the Role
As the most senior commercial leader in the organization, you will report directly to the CEO and be a pivotal member of the leadership team, responsible for driving new business revenue across private sector accounts.
You will inherit an active sales team; this is not a standing-start hire. There are existing personnel, pipelines, and relationships already established. We need a dynamic leader who can quickly grasp our offerings and client base, and immediately enhance the team's performance, focus, and output.
Your primary focus will be on generating services revenue across cloud, data, AI, and managed services, with a significant opportunity to support the commercial launch of Wayfinder as an agentic developer platform. The ideal candidate will possess a solid background in services and understand how to leverage products to cultivate and expand client relationships.
This role will require you to be both a player and a coach, contributing personally to new business development while also holding accountability for the team's collective targets. You should be equally comfortable leading strategic deals and mentoring your team, creating a structure that fosters consistent performance.
