About the job
Where A-Players Thrive.
Golden Hippo is a proud employee-owned company recognized for building some of America's leading health and wellness brands. With an impressive workforce of over 1,400 passionate team members across various companies, we take pride in developing top-tier products that contribute to a healthier and happier world. Our creative content empowers consumers to make informed health decisions, while our brands collectively generate more than $1 billion in annual revenue. Discover more about our brands.
We’re Looking For A(n): a visionary Content Creator to craft Golden Hippo’s compelling video ads, guiding the entire process from concept to final production.
Location: Hybrid
What You’ll Be Doing:
- Stay ahead of significant trends on cutting-edge digital platforms, particularly TikTok and YouTube, and innovate on how to leverage these trends to narrate our product stories.
- Lead the creative development of both short-form and long-form marketing videos, utilizing a data-driven and test-and-learn approach alongside production teams.
- Write engaging scripts that incorporate a variety of storytelling techniques, including narration, scripted copy, soundbites, video b-roll, and graphics.
- Conceive fresh storytelling perspectives.
- Conduct engaging on-camera interviews to draw out insightful responses from brand experts and customers (e.g., testimonials).
- Direct on-camera talent for optimal delivery of scripted content.
- Collaborate with videographers to capture essential video assets, including identifying locations and directing shoots for b-roll.
- Oversee the editing process, working closely with editors from pre-production to final delivery, providing feedback on edits, and assisting in the development of graphics and on-screen text.
- Analyze performance metrics and utilize this data to make incremental video optimizations.
- Be available to travel to filming locations as needed to capture footage and conduct interviews.
- Perform other duties as assigned.
