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Email Marketing Specialist

growthpairRemote — Philippines
Remote Full-time

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Experience Level

Experience

Qualifications

RequirementsMinimum of 3 years of experience in email marketing. Proficient in email marketing tools (e.g., Iterable, Customer.io, Mailchimp, Constant Contact, HubSpot, Klaviyo). Exceptional copywriting and editing abilities. Familiarity with email marketing best practices and legal requirements. Strong analytical skills to interpret data and make informed decisions. Basic knowledge of HTML/CSS for customizing email templates. Excellent communication and organizational skills. Ability to work during U. S. business hours (PT/ET).

About the job

Join our dynamic team at growthpair as an Email Marketing Specialist, where you'll have the opportunity to design and implement innovative email marketing campaigns. Your role will encompass crafting engaging email content, managing our subscriber lists, analyzing campaign results, and developing strategies to enhance our email marketing initiatives.

Key Responsibilities

  • Segment subscriber lists based on user behavior and preferences to deliver tailored content.
  • Compose persuasive email copy and create visually appealing templates to boost conversion rates.
  • Develop drip email campaigns that provide relevant information to subscribers according to their journey.
  • Conduct A/B testing to refine email subject lines, content, and calls-to-action for optimal performance.
  • Implement tactics to grow our email subscriber base organically through website opt-in forms, lead magnets, and other incentives.
  • Regularly clean and manage the email list to eliminate inactive subscribers, ensuring high deliverability and engagement rates.
  • Adhere to email marketing regulations such as GDPR and CAN-SPAM to maintain our brand's integrity.
  • Monitor key email marketing metrics to evaluate campaign effectiveness.
  • Analyze performance data to identify trends and areas for improvement.
  • Create detailed reports to share insights with stakeholders.

About growthpair

At growthpair, we are passionate about driving growth through innovative marketing strategies. Our remote team collaborates seamlessly to deliver impactful solutions that help our clients thrive in the digital landscape.

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