Executive, Influencer Partnerships

WPP MediaHo Chi Minh City, Vietnam

On-site Full-time

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Support the creation and execution of comprehensive influencer marketing strategies aligned with client objectives. Assist in managing the campaign lifecycle, from influencer identification, vetting, and selection, to negotiation, briefing, and execution. Build and maintain strong relationships with a diverse network of content creators, talent agencies, and key partners. Support the content creation process to ensure quality, brand alignment, and compliance with campaign timelines and legal standards. Assist in budget management and expense tracking for cost-efficiency. Monitor key performance indicators (KPIs) and contribute to performance analysis.

About the job

About WPP Media

WPP serves as a trusted growth ally for the world’s premier brands. Leveraging exceptional talent, reliable data, and top-notch partnerships, all integrated through our groundbreaking marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformative growth.

WPP Media operates as WPP's AI-driven media unit, merging media, data, and partnerships to offer creative personalization at scale. Through WPP Open and powered by Open Intelligence, clients gain clear insights into the performance of their media investments.

For further details, visit wppmedia.com.

WPP Media is WPP’s global media collective, bringing together the finest platforms, talent, and partners to unlock limitless growth opportunities. Our culture and people are at the core of what makes us exceptional, enabling us to provide outstanding experiences for our clients and each other. In this position, embracing WPP & WPP Media’s shared core values will be essential:

Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
Create an Open Environment by Balancing People and Client Experiences through Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About WPP Media

WPP Media is a global leader in media, leveraging AI and data to deliver innovative solutions and drive growth for clients. With a focus on collaboration and creativity, WPP Media aims to redefine the media landscape through strategic partnerships and advanced technology.

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Go-To-Market Partnerships Manager, SME & Growth

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Executive, Influencer Partnerships

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Partnership & PR Specialist at carousellgroup | Ho Chi Minh City

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The Partnership & PR Specialist plays a pivotal role in our Marketing team. This position is centered around two key responsibilities: (1) Actively seeking and cultivating partnerships to secure incentives (vouchers, gifts, sponsorships, etc.) that promote user growth and enhance B2B branding efforts, and (2) Managing media relations to boost the brand’s visibility through targeted marketing campaigns and B2B events.Key Responsibilities1. Growth-Focused Partnership & Incentive Management (70%)Partnership Development: Proactively identify, engage, and negotiate with external brands (such as F&B, Logistics, Telecom, Fintech, and Household Goods) to secure:For User Acquisition: Vouchers, discounts, or tangible gifts to enhance user activation.For B2B Branding: Sponsorships, collaborative event opportunities, and partnerships for B2B initiatives (signing ceremonies, seminars, industry events).Relationship Management: Establish and sustain professional, long-term relationships with partners. Serve as the primary contact to ensure the successful execution of agreements, delivering clear benefits to Chợ Tốt users, brand partners, and our organization.Incentive Strategy & Optimization: Collaborate with the Marketing team to synchronize partnership deals with the campaign calendar. Focus on sourcing high-demand rewards that resonate with users, analyzing redemption trends to ensure every partnership contributes to measurable Marketing KPIs.2. PR Execution & Stakeholder Engagement (30%)Campaign & B2B Event PR: Implement PR strategies to maximize media exposure for both marketing campaigns and B2B activities (industry seminars, signing ceremonies, sponsorships, etc.). Ensure compelling brand narratives reach the intended audience through effective press channels.Media & Authority Networking: Develop and maintain strong relationships with journalists, editors, and representatives from industry associations. Act as a professional and tactful point of contact for all media inquiries.Consistent Content Distribution: Regularly disseminate news, press releases, and brand imagery to media outlets. Ensure Chợ Tốt and its verticals (Nhà Tốt, Việc Làm Tốt, Chợ Tốt Xe) uphold a consistent, positive, and engaging presence in the media.

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