Executive, Sports & Entertainment

WPP MediaLondon, United Kingdom

On-site Full-time

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Experience

Qualifications

We are looking for a dynamic professional with experience in sports marketing, entertainment partnerships, or a related field. The ideal candidate will possess strong strategic thinking skills, excellent communication abilities, and a passion for driving brand relevance through cultural engagement. A proven track record in partnership negotiation and execution is essential.

About the job

About WPP Media

WPP is recognized as the premier growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships, all unified by our pioneering agentic marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.

WPP Media serves as WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale. Through WPP Open and powered by Open Intelligence, clients gain clear insights into the effectiveness of their media investments.

For more information, visit wppmedia.com.

Position: Executive, Sports & Entertainment

WPP Media Sports & Entertainment

At WPP Media, we are the largest media agency network in the UK, chosen by more clients than any other agency. Our success is driven by a clear, client-centric vision, to be the most trusted growth partner for brands.

WPP Media: Sports & Entertainment is our dedicated practice focused on cultivating brand partnerships, sponsorships, branded entertainment, and socially driven content solutions. We collaborate with the most impactful brands, platforms, IP, rights holders, talent, and creators to elevate our work.

We passionately believe that Sports and Entertainment shape modern culture. Across sectors like sports, music, fashion, gaming, and entertainment, they energize communities and fandoms that engage audiences and enhance brand differentiation. Our team of over 100 dedicated craft experts is driven by a simple vision, We make brands epic in culture.

This role is part of our specialized sports team, serving as a partner for sponsorship, entertainment-led partnerships, and cultural engagement. Our main objective is to provide solutions, services, and consultancy that ensure relevance across client partnerships and broader marketing strategies. In a fragmented media landscape, audiences expect brands to connect meaningfully in their preferred spaces. Cultural relevance is a crucial driver of growth, and strategic partnerships are among the most effective methods to gain attention with credibility.

Our Sports offering is built on three key pillars:

Partnership Strategy & Creative – assessment, selection, negotiation of partnerships, and the development of creative, strategic solutions for clients.
Activation – multi-channel execution of all partnerships across digital, experiential, and traditional media.

About WPP Media

WPP Media is at the forefront of the media landscape, leveraging AI and data-driven insights to foster growth and innovation. Our commitment to creativity and strategic partnerships helps brands thrive in a competitive environment.

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GTM Recruiter

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