About the job
About WPP Media
WPP is the creative transformation company harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. For more details, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media permeates every aspect of life, we unite the best platforms, talent, and partnerships to create boundless opportunities for growth. Discover more at wppmedia.com.
About Mindshare: A Premier Brand within WPP Media
Mindshare is committed to delivering Good Growth for our clients. As "Growth Architects," we foster growth that benefits all stakeholders, people, the planet, and business alike, by utilizing media with purpose. This strategy fosters deeper connections with consumers, enhances brand trust, and yields superior outcomes for all involved.
Role Summary and Impact
The Senior Media Executive will spearhead the formulation and execution of sophisticated digital media strategies aimed at amplifying the company's online footprint, boosting engagement, and meeting marketing objectives, ultimately propelling substantial growth and brand recognition for our clients. This position is perfect for an individual with a minimum of one year of experience in digital media, ready to embrace greater responsibilities, lead projects, and engage in strategic planning.
- Craft and implement thorough digital media strategies that align with marketing goals and elevate brand visibility.
- Examine market trends and user analytics to guide strategy and enable data-driven decisions.
- Design, execute, and supervise digital campaigns across various channels including social media, email marketing, and digital advertising.
- Oversee the entire lifecycle of digital media campaigns from conception through execution, including budget oversight and performance analysis.
- Create and manage a content calendar that reflects marketing objectives and audience interests.
- Collaborate with internal teams and external partners to produce high-quality, engaging content.
- Plan and manage paid digital advertising initiatives, including PPC, display ads, and social media advertising.
- Apply SEO best practices to improve organic search rankings and manage SEM campaigns to drive traffic and conversions.
- Monitor, evaluate, and report on key performance indicators (KPIs) for all digital initiatives.
