About the job
Summary
As the leading integrated logistics provider in Southeast Asia, Teleport is dedicated to revolutionizing the logistics sector by making it faster, more affordable, and more efficient. Our goal is to enable next-day delivery across the region, outperforming our competition.
To achieve this, we need a marketing strategy that is precise, focused, and capable of generating demand for our innovative services.
We are seeking a dynamic and resilient Marketing Technology Specialist to join our dedicated team of 3-4 professionals.
While the role is titled 'Marketing Tech', it encompasses more than traditional SaaS or app marketing responsibilities. Your role will be to serve as the strategic engine that designs and manages the technological framework for our core B2B logistics services.
Your primary objective will be to identify intent signals by leading the integration of our marketing tools (CRM, automation, and AI agents) and optimizing our end-to-end workflows. This position focuses on ensuring data integrity, automating lead scoring to recognize high-value accounts, and establishing sophisticated digital systems to expedite the sales cycle.
If you thrive in a fast-paced environment, are creative, analytical, organized, and possess an acute attention to detail, you will excel in this role. We are in search of a self-motivated individual with a structured and clear communication style.
A DAY IN THE LIFE
As a member of a start-up, you can expect your daily tasks to be diverse. Multitasking is commonplace, and your skills may be utilized to support various business needs. However, your primary responsibilities will include:
- Managing and Developing Integrated Workflows & Tool Utilization: Lead the establishment of effective, end-to-end integrated workflows by leveraging AI agents and our current marketing tools stack (CRM, automation platforms) to interconnect Marketing CRM, Sales CRM, and the customer database, with a particular emphasis on supporting demand generation activities.
- Automation of Demand Generation Processes: Automate essential demand generation processes such as intent signal capture, lead scoring, and segmentation, utilizing AI agents and machine learning capabilities as appropriate.
- CRM Strategy Analysis: Assess customer data to enhance CRM strategies.
- Marketing Technologies Integration & Management: Collaborate on the integration and management of the complete marketing tools stack and automation tools, ensuring alignment with and enhancement of demand generation efforts.
- Close Collaboration with Marketing Team: Work closely with the marketing team, including Content Marketing, Brand, PR & Communications, to guarantee cohesive marketing initiatives and smooth lead transitions.
- Cross-Departmental Collaboration: Connect with external departments such as regional and local market stakeholders, Operations, and the Product team to synchronize business strategies.
