About the job
Your Impact
As a (Senior) Product Marketing Manager at Tacto, you will play a crucial role in shaping our presence as a premier procurement solution for medium-sized industrial companies across Europe. Your expertise will connect our product capabilities with market demands, crafting persuasive messaging that resonates with our target demographic. Collaborating closely with product, sales, and marketing teams, you will articulate our unique value propositions in compelling ways, driving product adoption and growth. Your contributions will significantly shape how numerous industrial enterprises perceive and interact with Tacto, directly impacting our market expansion and success in establishing resilient supply chains essential for the European economy.
Your Responsibilities
Value Proposition & Positioning: Formulate engaging value propositions that underscore our distinctive advantages and align with customer expectations, continuously refining our market positioning as our products evolve.
Market & Competitive Analysis: Undertake extensive market research and competitor assessments to identify growth opportunities, inform product strategies, and establish differentiated market positions within the procurement software industry.
Product Launch Strategy: Lead the go-to-market strategy for new features and product releases, developing comprehensive launch plans that optimize impact across all channels and stakeholder groups.
Content Creation: Produce high-impact marketing assets, including case studies, videos, presentations, and product documentation that effectively convey our value to diverse customer segments.
Sales Enablement: Provide our sales team with compelling messaging, battle cards, and training that enhance win rates and accelerate deal closures through clear demonstration of our value proposition.
Customer Feedback Integration: Collect and synthesize customer insights through direct engagement, collaborating with product teams to shape roadmap priorities based on market demands.
Your Profile
You are driven to build and thrive in a dynamic, hands-on environment.
You possess B2B marketing experience, preferably within SaaS or enterprise software (minimum 3 years for Senior level).
You blend creative thinking with analytical prowess, transforming product capabilities into engaging customer narratives.
You excel at crafting captivating content that resonates with various audiences.
