About the job
About tbi Bank
tbi Bank combines the energy of a start-up with the stability of a well-established financial institution. The team focuses on building a mobile-first, modern banking experience. The company has earned a reputation for profitability and growth, and 80% of employees would recommend tbi Bank as a workplace. The culture values initiative, collaboration, and care for both customers and colleagues.
Role Overview: Campaign Design Manager
The Campaign Design Manager will shape and manage the campaign automation ecosystem at tbi Bank. This role is based in Sofia, Bulgaria.
What You Will Do
- Lead the campaign automation ecosystem, focusing on real-time and behavior-triggered customer journeys across all markets.
- Integrate customer data with campaign platforms and communication channels to enable timely and relevant campaign execution.
- Oversee campaign delivery, ensuring each message reaches the intended customer at the right moment.
- Work closely with cross-functional teams to refine audience segmentation, targeting, and lifecycle strategies.
- Maintain high standards in campaign and journey design, including thorough testing, performance tracking, and validation before launch.
Location
Sofia, Sofia, Bulgaria
