About the job
Join Liven as the Head of Growth!
Liven is a pioneering company dedicated to creating a global ecosystem of products aimed at empowering individuals on their self-discovery journeys. Our mission is to foster self-observability, helping users break free from negative thoughts and behaviors.
Our Ecosystem Includes:
- Self-Discovery Companion: A mobile application that has already transformed the lives of 2.5 million users, fostering deeper self-relationships through AI coaching, mood tracking, sound practices, and bite-sized learning.
- Online Coaching: Expert-led sessions to guide individuals through life's complexities.
- Supplements: Products designed to aid physical recovery and support overall wellness.
At Liven, curiosity drives us. We are committed to creating meaningful solutions through a culture of experimentation, consistently seeking better ways to support individuals on their paths of self-discovery.
As the Head of Growth, you will play a crucial role in bridging our creative engine with our core product. Your primary responsibility will be to design the user journey from initial curiosity to committed subscription. This involves crafting compelling narratives, optimizing monetization strategies, and ensuring a seamless transition into the product experience.
Your Impact:
- Ownership of the Funnel: Manage all aspects of landing pages, quizzes, and checkout flows from the first click to the first payment.
- Monetization Strategies: Develop pricing strategies and offer logic while focusing on optimizing lifetime value for customers.
- Effective Storytelling: Communicate complex self-regulation concepts in relatable, high-converting narratives.
- Marketing Automation: Execute rapid testing of hypotheses to create personalized user experiences.
- Systems Development: Build infrastructure for high-speed experimentation and localization, emphasizing fast testing over lengthy debates.
