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Field Marketing & Events Manager, EMEA

MeterLondon
On-site Full-time

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Experience Level

Experience

Qualifications

We are looking for a candidate with a proven track record in field marketing and event management, ideally within the technology sector. Strong project management skills, a creative mindset, and a data-driven approach are essential. You should possess excellent communication skills, both written and verbal, and be comfortable working in a fast-paced, dynamic environment. A passion for building relationships and enhancing brand presence is key to your success in this role.

About the job

Join Meter as a pivotal leader in our EMEA field marketing and events strategy. As our inaugural dedicated hire in this region, you will play a crucial role in defining our European presence and establishing the groundwork for scaling our marketing efforts globally. We seek a visionary who embraces experimentation, expertly transforms field insights into effective playbooks, and builds a distinctive regional footprint from the ground up. This role combines partner-focused initiatives with end-user activations, directly influencing pipeline expansion, enhancing our partner ecosystem, and solidifying our brand relevance in a competitive market.

Without dedicated leadership, we risk losing the chance to convert early momentum into sustainable growth. This position will act as a force multiplier, bolstering our sales and channel teams through impactful regional campaigns while seamlessly integrating partner and field marketing efforts. Your success will be instrumental in shaping our market engagement, activating partnerships, and elevating Meter's brand across EMEA.

Key Success Metrics

  • Devise and implement the strategy and roadmap for the EMEA field marketing and events program in collaboration with our founding sales team, leveraging successful tactics from AMER while localizing them for the EMEA audience.

  • Oversee all aspects of event logistics, including production, venue selection, budget management, marketing initiatives, sales enablement, content creation, ROI evaluation, and audience engagement.

  • Create exceptional experiences for Meter's customers and prospects, adopting a guest-first mindset to develop field events that effectively showcase the Meter brand and its offerings.

  • Transform EMEA events into a sustainable, high-ROI growth engine for the sales and channel teams.

Daily Responsibilities

  • Act as the primary field marketing liaison for the sales team, ensuring that event strategies align with account priorities and pipeline objectives.

  • Collaborate with sales to identify target accounts and curate invite lists, ensuring the presence of key decision-makers.

  • Analyze post-event outcomes, extract insights, and refine strategies to enhance future performance.

  • Work closely with global field marketing teams to align on best practices, share resources, and ensure consistency across events.

About Meter

Meter is an innovative leader in the technology sector, committed to transforming the way businesses operate through cutting-edge solutions. Our dynamic team thrives on collaboration and creativity, fostering a culture that encourages growth and experimentation. With a focus on delivering exceptional value to our clients, Meter is poised for significant expansion in the EMEA region.

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