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Founding Go-To-Market Strategist

SapienSapien HQ — NYC
On-site Full-time

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Experience Level

Experience

Qualifications

Qualifications & RequirementsProven track record in pipeline generation and demand generation in a startup or high-growth environment. Strong analytical skills with the ability to improve processes based on data-driven insights. Excellent communication and interpersonal skills, capable of working collaboratively with cross-functional teams. Experience in finance or SaaS is a plus.

About the job

About Us

At Sapien, we are revolutionizing the finance sector by leveraging artificial intelligence to create an autonomous CFO system, an integrated solution that manages company financials from start to finish. Our advanced platform processes intricate financial data in real-time, enhancing decision-making speed, minimizing costly errors, and maximizing value. We have successfully identified multi-million-dollar discrepancies, safeguarded numerous jobs, and significantly boosted our clients’ profitability.

We collaborate with a variety of traditional industries, such as manufacturing, healthcare, restaurants, and major corporations, to gain deep insights and automate their financial processes. Based in Madison Square Park, NYC, we are proud to be backed by esteemed investors including General Catalyst, Neo, and high-profile executives from Google, OpenAI, Microsoft, Ramp, and Stripe, with over $9M raised.

Your Role

We are seeking a Founding Go-To-Market (GTM) Strategist who will take charge of pipeline generation and establish Sapien’s demand generation engine from the ground up. You will be responsible for developing the systems, campaigns, and strategies that present Sapien to the right CFOs, business intelligence, and finance leaders on a large scale.

In collaboration with the executive team, you will transform initial traction into a sustainable, scalable go-to-market framework. This includes conducting outbound experiments, establishing demand generation infrastructure, qualifying leads, and paving the way for future expansions, whether it involves a sales team, a partner channel, or enterprise operations.

Your Responsibilities

Pipeline Generation

  • Design and execute targeted outbound campaigns aimed at finance executives, covering everything from Ideal Customer Profile (ICP) definition to messaging, sequencing, and iterative improvements.

  • Source, qualify, and advance leads through the sales funnel; you will be accountable for top-of-funnel activities and maintaining pipeline momentum.

  • Engage in continuous experimentation, exploring new channels, strategies, and tactics. Analyze performance metrics to determine effective methods and discontinue ineffective ones.

Demand Generation

  • Develop and implement Sapien's demand generation engine through content creation, events, paid advertising, partnerships, and community engagement, focusing on what drives qualified leads.

  • Collaborate with the founders on crafting the company’s positioning, messaging, and narrative to shape market perception of Sapien.

  • Establish and oversee the growth infrastructure, including CRM systems, pipeline tracking, stage definitions, dashboards, and templates.

Customer Engagement

  • Cultivate relationships with potential customers, ensuring a seamless transition from lead generation to customer acquisition.

About Sapien

Sapien is at the forefront of transforming finance teams through the power of AI, developing an innovative platform that automates financial workflows and enhances decision-making for businesses across various industries.

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