About the job
About Cara
Cara is an innovative AI platform specifically designed for the insurance sector. Our modular system empowers agencies, brokerages, and wholesalers to automate servicing, enhance sales, and scale operations with a round-the-clock digital workforce.
As one of the fastest-growing AI companies within the insurance industry, we are attracting a diverse range of agencies and brokerages with our expanding customer base. Our team comprises seasoned professionals from leading companies such as Stripe, Blend, Strategy&, and Travelers, all supported by premier venture capitalists. We are rapidly scaling our product and team to cater to increasing market demands.
About the Role
In the role of Founding Marketing Leader at Cara, you will establish and oversee the entire marketing function from inception. Your efforts will define how we position, communicate, and expand Cara’s specialized AI platform among insurance agencies, brokerages, and wholesalers.
This pivotal role sits at the crossroads of Product, Sales, and Growth. You will craft our narrative, drive the pipeline through events and content, empower our sales team to secure enterprise deals, and position Cara as the leading AI platform in the insurance domain.
You will collaborate closely with the founders to devise strategy and implement across all marketing areas, product marketing, content, events, brand, and sales enablement, while laying the groundwork for a world-class marketing organization.
What You’ll Do
Lead Comprehensive Marketing Initiatives: Oversee and execute all facets of marketing, encompassing product marketing, content creation, event management, brand strategy, and sales enablement.
Product Marketing & Launch Strategies: Direct go-to-market strategies for new features and products, from internal enablement to customer-facing launches, ensuring robust adoption and clear value communication.
Sales Enablement: Provide the go-to-market team with impactful resources and support for enterprise deal initiatives.
Content Development & Leadership: Develop and extend content across various channels to boost awareness, credibility, and inbound demand.
Event Strategy & Execution: Manage strategy and execution for industry conferences, hosted dinners, webinars, and field events, driving pipeline and enhancing Cara’s visibility within the insurance ecosystem.
Customer & Market Insights: Conduct customer interviews, synthesize feedback, and convert insights into refined messaging and product enhancements.
