About the job
As a Generative AI Content Marketing Strategist at tgs, you will play a pivotal role in integrating cutting-edge Generative AI technologies into the organization’s digital content marketing strategies, serving both customer-facing initiatives and internal operations. This position is designed for a forward-thinking leader who will spearhead the development, customization, and adoption of AI-powered tools aimed at elevating marketing performance. Your expertise in digital marketing and Generative AI will be essential in implementing innovative solutions that enhance efficiency across all digital platforms.
Key Responsibilities
Drive the integration of Generative AI into digital marketing processes, enhancing both efficiency and personalization.
Oversee the delivery of both human and AI-generated content solutions, including copywriting, content planning, creation, strategy, research, and analytics.
Design and implement AI-driven solutions to optimize performance and automate critical marketing operations.
Collaborate with cross-functional teams to ensure seamless integration of AI technologies into existing systems.
Stay informed about the latest advancements in AI and implement best practices to address marketing challenges.
Provide continuous training and support to teams on AI tools and strategies, fostering a culture of innovation.
Establish and monitor key performance indicators (KPIs) to evaluate the impact of AI on marketing activities, ensuring measurable value is achieved.
Lead the ongoing training and mentoring of regional Digital AI champions, ensuring that external vendor talent pools are scalable and aligned with the solutions.
