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Global Growth & Digital Marketing Leader

OpenAISan Francisco
Hybrid Full-time

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Experience Level

Mid to Senior

Qualifications

Candidates should possess a strong foundation in digital marketing strategies, with proven success in managing large-scale marketing campaigns. You should also have experience in data-driven decision making and performance optimization.

About the job

Join Our Dynamic Team

We are seeking passionate channel leaders to spearhead and expand our Paid Search and Paid Social initiatives on a global scale. As a pivotal member of our team, you will establish channel strategies, oversee execution at scale, and collaborate cross-functionally to amplify incremental impact and foster long-term user value. These high-ownership positions will be instrumental in managing channel strategy, daily operations, experimentation, and performance metrics across a diverse global portfolio.

You will work closely with various teams including product, engineering, data science, finance, design, and broader marketing to seamlessly connect out-of-product experiences with in-product journeys, enhance conversion rates, and prioritize optimization for long-term value (LTV) rather than merely focusing on top-of-funnel efficiency. Our team thrives on rapid iteration, meticulous measurement, and innovative problem-solving, always keeping user value at the forefront of our decisions.

This position is located in San Francisco, and we operate on a hybrid work model, requiring three days in the office each week. We also offer relocation assistance for new hires.


Your Key Responsibilities:

  • Lead channel strategy and execution for either Paid Search or Paid Social, focusing on planning, forecasting, budget management, and performance tracking across a global portfolio.

  • Drive experimentation and incrementality measurement by defining hypotheses, designing tests (e.g., geo/holdout testing when applicable), and converting results into scalable processes.

  • Enhance full-funnel performance from acquisition to activation and retention, concentrating on sustainable unit economics (LTV/CAC, payback periods, cohort quality).

  • Develop and refine performance systems, including reporting structures, decision-making frameworks, and operational processes that enhance speed, quality, and repeatability.

  • Collaborate with product, engineering, and data science teams to improve conversion pathways, measurement frameworks, and growth tools.

  • Create AI-driven workflows that accelerate iteration across creative, targeting, insights, and optimization, while ensuring quality and control.

  • Strategically expand global reach, considering localization, regional platform nuances, and market-level performance variations.

  • Design AI-first creative systems in collaboration with the design team to quickly prototype and test high-performing assets.

Ideal Candidates Will Have:

  • A minimum of 8 years of experience in growth or performance marketing, ideally in high-growth environments.

About OpenAI

OpenAI is at the forefront of artificial intelligence innovation, harnessing the power of advanced technology to create impactful solutions that enhance user experiences and drive growth across various industries.

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