About the job
Go-to-Market Engineer (GTME)
Location: Remote (SF Bay Area / NYC preferred)
Compensation: ~$140K – $200K + meaningful equity
Experience: ~2+ years
Role Overview
In this impactful role as a Go-to-Market Engineer (GTME), you will be responsible for executing and refining the company's engagement strategies with a targeted, high-value market.
Working with a refined list of approximately 8,000 to 9,000 qualified accounts, you will transform these leads into a robust sales pipeline through multi-touch outbound initiatives, retargeting, and lifecycle engagement strategies.
This position requires hands-on execution across sales and growth, allowing you to determine how to engage prospects, rather than simply if you should.
What You’ll Do
- Execute multi-touch outbound strategies targeting a curated set of high-value accounts (via email, LinkedIn, and selective calls)
- Re-engage with a high-intent pipeline of event-driven prospects using innovative methods beyond standard sequences
- Utilize content and retargeting efforts (e.g., LinkedIn posts, founder engagement) to enhance prospect engagement
- Continuously experiment with channels, messaging, and timing to optimize conversion rates
- Segment accounts and personas for more effective outreach strategies
- Employ and configure GTM tools and data systems to monitor and enhance performance
What We’re Looking For
Must-Haves
- ~2+ years in SDR/BDR, growth, or GTM execution roles
- Demonstrated success in outbound and self-sourced pipeline generation
- Exceptional written communication skills with a strong attention to detail
- Comfortable using and learning technical tools (CRM, data, automation)
- Proficient in executing multi-touch, personalized outreach
- Experience in dynamic, fast-paced environments
Nice-to-Haves
- Background in FinTech or B2B SaaS
- Knowledge of retargeting, lifecycle, or growth marketing concepts
- Technical background (e.g., CS degree or strong systems thinking)
- Experience in converting event or inbound interest into pipeline
- Familiarity with persona-based segmentation and targeted GTM strategies
