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Growth Manager - Insights & Analytics

JeenyRiyadh, Riyadh Province, Saudi Arabia
On-site Full-time

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Experience Level

Manager

Qualifications

Your responsibilities will include:CRM/DRM Strategy & Lifecycle Management: Develop and implement lifecycle campaigns for passengers and partners, focusing on onboarding, activation, reactivation, and retention through various channels (in-app, push notifications, email, SMS). Segmentation & Personalization: Create dynamic segmentation models using RFM (Recency, Frequency, Monetary) and behavioral data to customize messaging, incentives, and experiences that enhance engagement and loyalty. Performance Analysis: Regularly assess CRM/DRM performance metrics, translating insights into actionable improvements and optimizing campaign ROI through data-driven iterations. Continuous Experimentation: Conduct A/B, multivariate, incentive, and journey tests to identify impactful growth levers. Marketplace Metrics Monitoring: Analyze key marketplace metrics to identify friction points and opportunities for improvement in acquisition, activation, reactivation, and retention. Advanced Analytics: Utilize advanced analytics and funnel modeling to optimize conversion rates throughout the user and partner journey. Incrementality Testing: Apply incrementality and cohort analyses to assess the true impact of growth initiatives and guide resource allocation accordingly. Data to Strategy: Synthesize findings into clear, actionable strategies to inform leadership decisions and drive sustainable marketplace growth.

About the job

Join Jeeny, an innovative ride-hailing platform committed to transforming daily commuting and transportation experiences. Our application seamlessly connects users with their preferred transportation options, ensuring mobility is accessible, convenient, and affordable.

As a joint venture of MEIG (Middle East Internet Group), Rocket Internet, and IMENA, we have seen remarkable growth since our inception, impacting the lives of over 45 million people across Saudi Arabia and Jordan.

At Jeeny, we cherish creativity, collaboration, and a commitment to delivering outstanding user experiences. Be a part of our mission to reshape the mobility landscape.

In the role of Growth Manager - Insights & Analytics, you will be an integral part of our commercial team, the driving force behind our marketplace expansion. Your expertise in translating complex data into actionable insights will guide growth initiatives and strategic decision-making. Working closely with Marketing, Product, and Operations, you will spearhead CRM and DRM strategies while managing growth expenditures to maximize ROI. Additionally, you will ensure budget allocation is optimized to foster sustainable growth and long-term profitability.

About Jeeny

Jeeny is a prominent ride-hailing platform dedicated to revolutionizing transportation and daily commuting. Our app connects individuals with their preferred modes of transport, making mobility easier, more convenient, and affordable for everyone. Our joint venture with MEIG, Rocket Internet, and IMENA has fueled significant growth, impacting millions in Saudi Arabia and Jordan.

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