Growth Marketer

CadmusLondon, England, United Kingdom

On-site Full-time

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Experience Level

Experience

Qualifications

WHO YOU ARE4+ years of experience in growth or demand generation marketing, preferably within B2B SaaS or EdTech sectors targeting institutional buyers with long sales cycles. Proven experience leading field and event marketing initiatives, including conference strategy, sponsorships, and hosted roundtables. Strong analytical skills that enable you to create dashboards, interpret data, and make informed decisions quickly. A builder's mindset, capable of launching new programs from scratch and iterating swiftly while maintaining commercial discipline. You possess a genuine interest in the higher education sector, understanding the nuances of the buyers, the events, and the communities that drive them. You prioritize generating high-quality pipeline over sheer volume and are self-motivated, able to identify needs and take action without extensive direction.

About the job

Cadmus is looking for a Growth Marketer to strengthen its presence among specialized communities that shape assessment decisions. The focus is on building Cadmus' reputation within these networks and turning increased visibility into a consistent stream of new opportunities.

This position relies on Cadmus' strong customer advocacy and established evidence base, providing a solid platform for demand generation, field marketing, and event strategies. The Growth Marketer will use these resources to drive growth and help set the stage for expansion into the US market.

This is a hands-on marketing role. The Growth Marketer reports to the Chief Revenue Officer (CRO) and partners closely with the Product Marketer to develop content and campaigns that support business goals.

What you will do

Engage directly with communities and networks that influence assessment decisions.
Implement demand generation, field marketing, and event strategies to build pipeline and strengthen brand presence.
Work with the Product Marketer to develop content and campaigns aligned with commercial objectives.
Assist with Cadmus' entry into the US market by identifying and testing key channels and events.

Measuring success

Within the first year, success in this role will include:

Building a demand generation engine for the UK and Australian markets. This involves driving qualified conversations with institutional leaders such as Deans, Pro Vice-Chancellors, and senior academic officials, while supporting the sales team.
Securing Cadmus' presence at major events and within influential communities. Delivering targeted conference strategies and hosting high-value roundtables to strengthen Cadmus' reputation among institutional buyers.
Developing reporting frameworks that connect marketing spend to pipeline results. Supplying the team with clear insights into which channels, campaigns, and events have the greatest commercial impact.
Laying the foundation for US market entry. Identifying, testing, and evaluating the most relevant US higher education channels, communities, and events to ensure an effective early presence.

Location

This position is based in London, England, United Kingdom.

About Cadmus

Cadmus is a forward-thinking organization dedicated to transforming the landscape of assessment in higher education. With a strong commitment to customer advocacy and a body of evidence that speaks to our impact, we are poised for growth and expansion into new markets.

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