Growth Marketing & Demand Generation Manager

EnableAll LimitedLondon, England, United Kingdom

Hybrid Full-time £60K/yr - £90K/yr

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Experience Level

Mid to Senior

Qualifications

To be successful in this role, you should have:At least 2 years of experience in B2B growth marketing, particularly in the ecommerce sector. A proven track record of developing and executing demand generation strategies. Strong analytical skills with the ability to interpret data and drive informed decisions. Experience with digital advertising platforms, particularly Shopify App Store Ads, Google Ads, LinkedIn, and Meta. Excellent written and verbal communication skills. A collaborative mindset and the ability to work closely with diverse teams. A passion for ecommerce and accessibility.

About the job

Join us as we drive demand generation in the dynamic landscape of B2B SaaS for Ecommerce Accessibility, focusing on the Shopify ecosystem and beyond.

About EnableAll

At EnableAll, our mission is to enhance web accessibility for individuals with disabilities and neurodiversities. We leverage our AI-driven platform to assist ecommerce businesses, starting with Shopify retailers, in meeting global accessibility standards (ADA, EAA, WCAG), improving conversions, and fostering inclusivity in their brands.

As a rapidly growing subsidiary of CareTech, supported by Three Hills Capital, we are pioneering a product that defines the future of accessibility, compliance, and ecommerce growth.

Having recently launched on the Shopify App Store, our small but ambitious team is operating at the pace of a venture-backed startup.

The Role

Type: Full-time
Department: Marketing
Experience Level: Mid-Senior Level
Reports to: CEO
Location: Based in London with hybrid flexibility
Salary: £60,000 - £90,000 based on experience (with OTE bonus)
Experience Required: Minimum 2 years in B2B growth marketing
Sector: B2B SaaS, retail tech, ecommerce tech, compliance tech, RegTech, accessibility software

We are seeking a proactive Growth Marketing and Demand Generation Manager to spearhead the development and scaling of our demand generation efforts.

This is a hands-on role suited for someone who approaches growth scientifically: developing hypotheses, conducting structured experiments, analyzing results, and refining strategies based on findings.

Your primary objective will be to drive qualified traffic, increase trial signups, enhance activation, and boost conversions across both self-serve and sales-assisted funnels, prioritizing clarity, simplicity, and scalable customer journeys.

You will work closely with our CEO to influence go-to-market strategies and collaborate with Sales, Partnerships, and Content teams to convert demand into revenue.

Success in this role hinges on your ability to merge analytical rigor with sound judgment, collaborative spirit, and a deep understanding of customer purchasing behavior.

Ideal candidates will possess experience marketing a Shopify app, with familiarity in Shopify App Store advertisements, driving installs, and transforming trial users into paying customers. You should be equally at ease with spreadsheets and crafting compelling ad copy, and have a keen interest in A/B testing and conversion optimization.

About EnableAll Limited

EnableAll is dedicated to transforming the digital landscape for individuals with disabilities and neurodiversities. Our innovative AI-driven platform empowers ecommerce businesses to achieve compliance with essential accessibility standards while enhancing user experience and conversion rates. As a fast-growing subsidiary, we are committed to making a significant impact in the realm of accessibility and ecommerce.

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