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Growth Marketing Lead for France (m/w/d)

getoloBerlin, Berlin, Germany
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Your Role in the Team:Serve as the primary liaison between the French marketing team and global marketing squads (e.g., paid growth, social media, CRM), along with other departments. Track and analyze the performance of local marketing initiatives, derive insights, and translate them into actionable strategies and innovative ideas. Convert insights from the French market and customer feedback into compelling local marketing briefs, campaigns, and execution plans. Coordinate cross-functional campaigns and feature launches involving local content, creative assets, influencers, sales teams, and global channel owners. Identify and capitalize on strategic and tactical opportunities to drive growth and improve efficiency. Assist the Country Manager in strategizing and implementing the local marketing roadmap for France. Adopt a hands-on execution approach: not only planning initiatives but also ensuring their successful launch and continuous iteration. Consistently seek ways to enhance acquisition, conversion rates, and overall marketing efficiency within the French market. What You Need to Succeed:3–6 years of experience in growth marketing, digital marketing, performance marketing, brand marketing, or a similar capacity. Demonstrated ability to execute marketing initiatives independently across various channels and with multiple stakeholders. Hands-on experience in marketing, including experimentation such as A/B testing, channel management, and campaign management. Deep understanding of the marketing funnel and the factors that drive awareness, acquisition, and conversion.

About the job

About the Role:

We are seeking a dynamic French-speaking Growth Marketing Lead (m/f/d) to spearhead the expansion of our Patolo pet insurance product across France. As a pivotal member of our French team, you will be instrumental in executing local marketing strategies that are focused, relevant, and impactful.

In this capacity, you will collaborate directly with the Country Manager and engage closely with global marketing teams to align local market demands with compelling campaigns, experiments, and initiatives. Your mission transcends ownership of a single channel; you will serve as the vital link between local and global teams, enhancing our marketing effectiveness in the French market through focused efforts across content, creative, paid advertising, influencer collaborations, CRM strategies, website management, and conversion initiatives.

This position is ideal for individuals with robust growth marketing instincts, a proactive approach, and a strong execution bias. You should excel at transforming concepts into actionable plans, conducting experiments, coordinating various stakeholders, and perpetually seeking avenues to enhance acquisition, conversion, and overall marketing impact.

About getolo

At getolo, we are committed to reshaping the pet insurance landscape with our innovative Patolo product. Our team values creativity, collaboration, and a relentless drive for growth, making us a leader in the pet insurance market. Join us to help pet owners protect their furry friends while being part of a dynamic and forward-thinking company culture.

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