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Head of CRM and Lifecycle Product

ASOS PlcLondon
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

The ideal candidate will possess:A strong background in CRM and product lifecycle management. Proven leadership skills with the ability to inspire and motivate a team. Experience in utilizing data analytics to inform strategic decisions. Exceptional communication and interpersonal skills. Proficiency in CRM software and related tools. A Bachelor’s degree in a relevant field; a Master’s degree is a plus.

About the job

ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships.

Role overview

The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both product offerings and the overall customer experience. The role works closely with teams across the business to ensure strategies match company goals.

What you will do

  • Develop and implement CRM strategies that support customer growth and loyalty
  • Optimize customer lifecycle processes to improve retention
  • Collaborate with other departments to align CRM initiatives with business objectives
  • Analyze customer data to spot trends and identify new opportunities

Requirements

  • Experience leading CRM and lifecycle product teams
  • Strong background in using data to inform strategy
  • Ability to work across functions and communicate clearly with stakeholders

About ASOS Plc

ASOS Plc is a leading online fashion retailer, dedicated to providing a seamless shopping experience for millions of customers around the globe. With a focus on innovation and customer satisfaction, we are committed to delivering the latest trends and styles in fashion.

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