About the job
Vizzia is hiring a Head of Marketing (B2B/B2G) to lead all marketing efforts from its Paris office. This senior leader will oversee Product Marketing, Performance Marketing (Acquisition), and Brand & Communication, with a clear mandate to drive revenue growth and strengthen Vizzia’s impact in the waste management sector.
What you will do
- Shape market position: Define messaging, positioning, and marketing materials that reinforce Vizzia’s reputation as a credible leader in public safety and waste management. Support the company’s product-market fit, established with over 250 local authorities.
- Enable sales: Equip the sales team with effective tools, such as pitch decks, battlecards, case studies, and objection-handling resources, to help close deals efficiently.
- Develop inbound marketing: Build and execute an inbound strategy to complement existing outbound efforts. Create a scalable, consistent lead generation process to support growth.
- Advance the brand: Elevate Vizzia’s brand to support commercial objectives, with a focus on international expansion and increased market visibility.
- Lead the team: Recruit, mentor, and manage a team of about 10 professionals across the three marketing disciplines. Foster autonomy while ensuring alignment with business goals.
Requirements
- Experience leading B2B or B2G marketing teams, ideally in technology or public sector solutions.
- Strong background in product marketing, performance marketing, and brand management.
- Track record of supporting sales teams and building effective marketing collateral.
- Ability to recruit, develop, and manage a multidisciplinary team.
- Fluency in French and English is likely required for this Paris-based role.
Location
This role is based in Paris.
