About the job
About Us:
At Novo, we recognize that small businesses form the backbone of the U.S. economy, representing nearly half of GDP and the private workforce. Traditional banks often fail to provide the essential tools and support that these entrepreneurs need to thrive.
Our mission at Novo is to disrupt the conventional banking landscape by creating an innovative banking platform tailored for small businesses (SMBs). We are passionate about empowering entrepreneurs, freelancers, startups, and SMBs to reach their financial objectives through a streamlined operating system that simplifies business banking, akin to the user-friendly experience of iOS. Our modern bank accounts and integrated tools are designed to save time and enhance cash flow, offering seamless solutions for tracking payments, international transfers, managing transactions, and more. In a short span, we have made a significant impact, assisting thousands of organizations in accessing efficient business banking solutions.
About the Role:
We are on the lookout for a Senior Data Analyst specializing in Growth and Customer Experience. In this pivotal role, you will harness the power of data to steer strategic initiatives and optimize business outcomes. If you are eager to transform small business banking through data-driven insights that enhance customer acquisition, lifetime value, and engagement, we would love to hear from you.
Role Summary:
As a Senior Data Analyst at Novo, you will serve as an essential analytical partner for our Marketing, Growth, and Customer Experience teams. Your main responsibility will be to spearhead our analytical strategy for customer acquisition and retention, fostering a culture of rigorous testing and learning to boost performance across all marketing channels, ultimately enhancing customer lifetime value and engagement. You will play a vital role in quantifying customer sentiment and ensuring that it is actionable alongside conversion metrics. Your responsibilities will include:
Designing and executing experiments to validate hypotheses regarding key product features and marketing strategies
Analyzing extensive data sets to unearth insights crucial for our future success
Connecting upstream strategies with downstream results
Managing data pipelines and results for market launch initiatives
Collaborating with cross-functional teams, including Customer Experience, Product, Marketing, and Banking Operations, to implement and assess data-driven projects
Identifying opportunities for growth and efficiency enhancements through thorough data analysis and strategic insights

