About the job
About the Role:
We are seeking an experienced and proactive Landing Page CRO Specialist to enhance conversion rates for our paid traffic initiatives. You will swiftly implement, test, and refine landing page modifications without relying on engineering, utilizing a combination of A/B testing tools and direct front-end modifications. This role is performance-driven, focusing on results rather than design aesthetics.
Key Responsibilities:
- Take ownership of conversion rate (CVR) performance for paid traffic landing pages.
- Design, execute, and analyze ongoing A/B testing experiments.
- Implement test variants using:
- HTML, CSS, and JavaScript.
- A/B testing platforms or client-side experimentation tools.
- Optimize landing pages for:
- Page structure and hierarchy.
- Above-the-fold layout and messaging.
- Placement, behavior, and interaction of Calls to Action (CTAs).
- Load speed and perceived performance in relation to CVR.
- Ensure a strong alignment between advertisements and landing page messaging.
- Identify and address conversion friction using analytics, heatmaps, and session replays.
- Maintain a clear experimentation roadmap that includes hypotheses and learnings.
- Work efficiently with minimal dependency on internal engineering resources.
Qualifications:
What You Bring:
- Hands-on experience in enhancing CVR for paid traffic landing pages.
- Proficiency in writing and editing front-end code.
- A solid understanding of how DOM changes, JavaScript execution, and page performance influence conversion rates and the validity of tests.
- Ability to implement and quality assure experiments from start to finish.
- Data-driven mindset with a focus on hypotheses rather than opinions.
- A keen eye for detail and a commitment to rapid iteration.
Technical Skills & Tools:
- Proficient in:
- HTML / CSS.
- JavaScript (including DOM manipulation and event handling).
- Experienced with:
- Client-side A/B testing tools (such as VWO, Convert, Optimizely, etc.).
- Webflow, Shopify, or custom CMS environments.
- Familiar with:
- Analytics tools (GA4, Mixpanel, Amplitude).
- Heatmapping/session replay tools (Hotjar, FullStory).
- Performance optimization (page speed, CLS, FCP).
- Debugging experiment conflicts.
Why Join Us?
In this role, you will have the freedom to act swiftly, directly implement your innovative ideas, and witness the tangible impact of your work on revenue and performance. If you excel in a results-oriented, hands-on environment, this position is a perfect match.
