About the job
We are seeking a dynamic and results-oriented Lead Qualification Manager to join our inside sales team at tgs. This pivotal role involves guiding inbound leads through the qualification process and transforming unqualified prospects into sales-ready opportunities. As the initial touchpoint for potential clients, your ability to foster positive relationships will be crucial. Key responsibilities include effective email nurturing, engaging prospects through automated yet personalized outreach strategies utilizing marketing automation technology (MAT). Collaborating closely with the Senior Lead Qualification Manager, our marketing, and sales teams will be essential to ensure accurate lead qualification and seamless transitions while continually refining our outreach strategies based on insights gained.
Primary Responsibilities
Lead Management & Qualification
Oversee and process all incoming leads from various marketing channels, including website forms, webinars, and events daily.
Evaluate lead quality against Ideal Customer Profile (ICP) criteria and engagement metrics; determine swift action for each lead.
Respond promptly and professionally to leads needing further qualification, ensuring a superior prospect experience.
Research higher-value accounts to identify key decision-makers and relevant buying signals to aid the sales team.
Track patterns in inbound activity and communicate valuable insights to the Senior Manager and relevant teams.
Maintain up-to-date lead records and statuses within CRM and MAT systems.
Achieve or surpass KPIs linked to lead response times, booked meetings, and lead-to-opportunity conversions.
Email Nurturing & Marketing Automation
Implement email nurturing sequences aimed at progressing unqualified leads toward readiness for sales engagement, leveraging MAT tools to ensure timely and relevant communication.
Tailor outreach efforts based on industry, customer persona, and engagement stage to maximize interaction rates.
