About the job
POSITION SUMMARY
Procaps Labs is on the lookout for a Senior Web Designer who possesses a robust background in front-end development coupled with a deep understanding of UI/UX principles. This pivotal role merges advanced visual design skills with practical front-end execution. You will spearhead the development and implementation of high-converting landing pages, email campaigns, and engaging web experiences, taking ownership of the entire process from Figma design to front-end development and deployment.
This position demands strategic thinking and expertise in design systems, performance optimization, accessibility standards, and the ability to independently create scalable, responsive digital experiences.
WHAT YOU’LL DO (ESSENTIAL JOB DUTIES AND RESPONSIBILITIES)
- Design and develop high-performing landing pages, email templates, and digital campaigns from concept through deployment.
- Translate Figma designs into clean, responsive, and accessible front-end code (HTML, CSS, JavaScript).
- Collaborate with marketing teams to ensure digital experiences align with campaign strategies, messaging, and conversion objectives.
- Work closely with IT and development teams to guarantee scalable architecture, technical feasibility, and pixel-perfect implementation.
- Create and maintain reusable components and design systems that effectively bridge the gap between design and development.
- Optimize web experiences for performance, responsiveness, SEO best practices, and compliance with accessibility standards (WCAG).
- Conduct usability testing, prototype interactive experiences, and iterate based on data, feedback, and performance metrics.
- Ensure brand consistency across all digital touchpoints while enhancing user engagement and conversion rates.
- Assist in the deployment of email campaigns and web assets within marketing automation platforms.
