About the job
At Marcus Evans, we believe in the power of connection. Our mission is to bring together the right individuals to foster inspiration, information sharing, and collaboration that leads to success. With a legacy dating back to 1983, we have established strong partnerships with clients across the globe, offering a diverse range of products and services designed to fuel their growth and success. Our international presence spans 49 offices in over 20 countries, and we proudly employ more than 1,500 dedicated professionals.
Our Summits, Conferences, and Online Events divisions operate across various industry sectors, delivering cutting-edge content, networking opportunities, and personalized meeting platforms that unite key decision-makers on a global scale. Our clientele includes C-level executives from 98% of the Fortune 1000 companies, representing leading industries such as healthcare, legal, pharmaceutical, investments, energy, and packaging.
We are seeking a dynamic and motivated marketing professional to join our Summits division as a Market Intelligence Analyst. In this pivotal role, you will manage a diverse portfolio of brands across multiple sectors. You will dive deep into understanding each brand, assessing target audiences, defining ideal buyer personas, and conducting detailed competitor analyses. Collaborating with our sales, marketing, research, and content management teams, you will define the addressable market for each brand and implement a robust data strategy to enhance existing data and acquire new insights. Moreover, you will execute targeted marketing outreach to validate data and generate inbound leads through various channels, including email and social media.
This position is based at our Cape Town office.
