About the job
About Swap
At Swap, we are pioneering the future of commerce with our cutting-edge AI-native platform. Our technology seamlessly connects backend operations with a modern storefront experience, enabling brands to sell anything, anywhere.
Designed for brands aiming for global reach, Swap centralizes operations, enhances workflows, and empowers decision-making through real-time data insights. Our comprehensive product offerings include cross-border solutions, tax management, returns processing, demand planning, and our innovative storefront technology, which provides merchants with unparalleled transparency and confidence.
We are cultivating a vibrant company culture at Swap that prioritizes clarity, creativity, and shared ownership as we transform global commerce.
About the Role
As a Marketing Development Associate at Swap, you will play a pivotal role in bridging the gap between automated marketing and sales qualification. Your primary responsibility will be to ensure the Sales team engages only when genuine, contextual intent has been established, nurturing early interest through meaningful conversations, validating readiness, and facilitating insightful handoffs to the Sales team.
This position addresses a critical need in our go-to-market strategy: while automation is essential, sales engagement is optimally effective when interest is explicitly communicated. You will serve as the human touchpoint, thoughtfully engaging with low- and mid-intent prospects, interpreting their behaviors and responses to identify when they are truly poised for a sales discussion.
Success in this role is evaluated based on the quality of the sales pipeline and the confidence in handoff, rather than merely speed or volume. You will empower Sales to initiate conversations at the optimal moment, reducing noise and enhancing conversion rates while safeguarding their time.
This position is ideally suited for someone at the onset of their marketing career, eager for hands-on experience in customer engagement, lifecycle strategy, and the synergy between Marketing and Sales in a contemporary go-to-market context. You will receive close mentorship, develop keen insights into buyer intent, and lay the groundwork for future roles in lifecycle, growth, or broader demand generation. This is not a quota-carrying sales position but a marketing-focused role aimed at translating intent into actionable sales momentum.
Key Responsibilities
Manage the engagement and development of low- and mid-intent inbound prospects over extended timelines.
Communicate with prospects through various channels, including chatbots, email, and light outbound follow-up to gauge intent, motivation, and readiness.
Analyze buyer behavior and content interaction to inform engagement strategies.
