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Paid Media Manager

HighwireSan Francisco, California, United States
On-site Full-time $80K/yr - $105K/yr

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Experience Level

Manager

Qualifications

Key Responsibilities: Design and spearhead paid media strategies across diverse channels, including paid search, social media, programmatic display and video, native advertising, sponsored content, retargeting, and account-based marketing (ABM). Plan, launch, and fine-tune campaigns in alignment with client goals, budget constraints, and performance indicators. Oversee campaign budgets, conduct A/B testing, and continually optimize programs based on performance metrics and audience behavior. Stay updated on platform changes, media innovations, and digital advertising trends to enhance campaign effectiveness and inform strategic recommendations. Investigate and propose new platforms, formats, and targeting strategies to maximize campaign reach and effectiveness.

About the job

At Highwire, the Paid Media Manager plays a pivotal role in shaping the strategy, execution, and optimization of comprehensive paid media campaigns tailored for our B2B clientele. This position requires close collaboration with both client and account teams to create and implement data-driven solutions that span the entire paid media spectrum.

Operating within a dynamic communications and marketing framework, the Paid Media Manager connects paid media initiatives with overarching demand and lead generation strategies. The ideal candidate will exhibit a blend of analytical prowess and creative insight, delving into campaign data, keeping abreast of digital media trends, and converting insights into impactful programs that yield measurable results for our clients.

About Highwire

Highwire is dedicated to driving results for our clients through innovative marketing solutions. We embrace a culture of creativity and collaboration, empowering our team to leverage data and insights to deliver exceptional outcomes in the rapidly evolving digital landscape.

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