About the job
At Meter, we are on an ambitious growth journey and recognize the pivotal role our channel partners play in achieving our goals. We are seeking a talented Partner Marketing Manager to drive our efforts, especially within the resale (VAR) channel. This is an exciting opportunity to be at the forefront of Meter's strategic direction, where your role will be essential in shaping and executing strategies, programs, and campaigns that enhance our partner presence. Your contributions will directly impact revenue growth, partner engagement, and brand awareness in a dynamic and fast-paced environment.
Key Performance Indicators
In the first six months, you will:
Become the go-to expert on our VAR partners, gaining a deep understanding of their business models, target audiences, and go-to-market approaches.
Develop and implement a comprehensive partner marketing strategy for the VAR program, closely collaborating with sales teams to maximize effectiveness.
Create and roll out custom marketing plans for each strategic VAR partner, driving measurable growth in partner-sourced pipelines while optimizing marketing expenditures.
Lead key marketing initiatives with VAR partners, including events and sales incentives, ensuring measurable impact on pipeline generation.
Guide partners through every stage of their journey with Meter: from onboarding existing partners, initiating new partnerships, to building awareness for recruitment.
Daily Responsibilities
As the primary contact for all partner marketing initiatives, you will collaborate closely with colleagues in marketing and partner sales to achieve tangible results. Your daily tasks may include:
Working with VAR partners to design and implement strategic marketing plans that align with mutual objectives.
Overseeing campaigns across various marketing channels, including messaging, content creation, demand generation, events, and more.
Supporting and coordinating high-profile partner events, both in-person and virtual.
Creating partner-facing materials, playbooks, and training resources to facilitate partner sales efforts for Meter.
Collaborating with the partner sales team to integrate marketing initiatives into broader account strategies, ensuring maximum impact with our partners.
Ideal Candidate Profile
This role is designed for an individual who excels at the intersection of marketing strategy, partner support, and hands-on execution. You are driven, innovative, and ready to make a significant impact!
