Performance Marketing Executive - Direct Acquisition at iwoca | London

iwocaLondon

On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsProven experience in performance marketing, preferably in a fast-paced environment. Strong analytical skills with a data-driven approach to decision-making. Familiarity with Google Ads, Microsoft Advertising, and automation tools. Excellent communication skills and ability to work collaboratively within a team. Passion for helping small businesses succeed.

About the job

About iwoca

In a fast-paced world, small businesses must adapt swiftly to seize opportunities and manage unexpected cash flow challenges. iwoca is dedicated to empowering SMEs with flexible and responsive financial solutions that meet their dynamic needs.

Utilizing advanced technology, data science, and exceptional customer service, we enable business owners to make timely decisions with confidence. To date, we have facilitated over £4 billion in funding for more than 100,000 businesses. Our mission is to support one million SMEs during their pivotal moments, fostering lasting impacts in their communities and economies.

The Role

As a Performance Marketing Executive, you will play a crucial role in driving acquisition growth through multi-channel strategies, including Paid Search, Direct Mail, and innovative digital platforms. Your focus will be on utilizing AI and automation to enhance efficiency and effectiveness.

Key Responsibilities

Paid Search Management

Account Management & Hygiene

Initiate, optimize, and expand campaigns across Google Search, Performance Max, YouTube, and Demand Gen.
Ensure the health, consolidation, and growth of Google and Microsoft Search accounts, leveraging automation to handle routine hygiene tasks while focusing on strategic decisions.

Performance Insights

Develop automated monitoring and reporting systems to swiftly identify issues and opportunities in keywords, landing pages, search terms, and creative assets.
Analyze data to inform strategic decisions on campaign scaling, restructuring, or discontinuation, with reporting as a secondary outcome.
Regularly report on channel performance to stakeholders using both in-platform and internal funnel data.

About iwoca

iwoca is a leading financial technology company that provides flexible financing solutions tailored to the needs of small businesses. We leverage cutting-edge technology and data insights to empower SMEs, ensuring they have the necessary resources to thrive.

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Mar 1, 2026

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