Performance Marketing Manager - Paid Social

Gusto seeks a Director of Social and Influencer Marketing to shape how the company connects with its community. This leader will drive the social media and influencer strategy across major cities including Denver, San Francisco, New York, Las Vegas, Atlanta, Phoenix, Toronto, and Chicago. Role overview This position guides Gusto’s approach to building and en…

Join Superpower as our Director of Influencer Marketing, where you'll transform influencer partnerships into our most effective acquisition channel. You'll approach influencer marketing with the analytical mindset of paid media, utilizing scripting and performance tracking to cultivate creators into a powerful growth engine.You will manage the entire creator spectrum—from 10K micro-influencers to multi-million-follower industry leaders. Your responsibilities will encompass scripting, whitelisting, contract negotiations, and developing a performance dashboard that demonstrates the channel's effectiveness.About the RoleFrom day one, you will take full ownership of influencer marketing. You will inherit existing creator relationships and a team skilled in crafting direct-response scripts, tapping into a vast, untapped opportunity—every listener of Huberman and every affiliate of Levels represents a potential Superpower customer.This is a player-coach position. At Superpower, everyone operates as an individual contributor, including leadership. You'll set the channel strategy and execute it on a deal-by-deal basis.Key ResponsibilitiesCreator Ladder: Construct a comprehensive creator ladder within your first year—approximately 10–15 macro-influencers (1M+ followers), 30–40 mid-tier (100K–1M), and over 50 micros (10K–100K). Source talents across various sectors, including health, longevity, fitness, biohacking, fertility, women's health, and mental performance, securing exclusive agreements with the top 10–15 creators in these categories.Deal Structure: Transition every agreement to a hybrid model (performance + base) while incorporating whitelisting rights. Reserve flat-fee deals for top-tier creators only, and negotiate effectively with creator agents, lawyers, and managers.Direct-Response Scripting: Collaborate with the creative strategy team to develop engaging, persona-driven scripts. Create a script playbook that details which hooks, formats, and angles drive conversions.Whitelisting Program: Ensure all creator agreements include paid usage rights; work alongside the Director of Media to repurpose creator-generated content for paid advertising on platforms like Meta and YouTube.Performance Tracking: Take charge of customer acquisition cost (CAC) analysis by creator, content type, and audience segment. Develop a monthly creator profit and loss statement and conduct quarterly retention assessments on customers acquired through creators.Team Leadership: As the program expands, build out and hire the influencer marketing team, including an influencer manager, partnerships coordinator, and contract operations specialist.QualificationsExperience:5+ years in influencer marketing, with at least 2 years in a leadership role within a direct-to-consumer (DTC) brand.

Join GiveDirectly as the Director of Surrogates and Influencers, leading innovative strategies to enhance our outreach and impact. This remote role requires a visionary leader who can connect with various stakeholders, from influencers to potential surrogates, to amplify our mission of direct cash transfers to those in need. You will be responsible for developing and executing campaigns that resonate with diverse audiences, leveraging social media, partnerships, and community engagement. Collaborate with cross-functional teams to ensure alignment with our organizational goals and drive measurable outcomes.

About Plaud Inc.Plaud is dedicated to creating the most reliable AI work companion for professionals, enhancing productivity and performance through innovative note-taking solutions. Since our inception in 2023, we have garnered the trust of over 1,500,000 users globally. Our mission is to amplify human intelligence by developing next-generation infrastructure and interfaces that effectively capture, extract, and utilize information from what you say, hear, see, and think.Based in San Francisco and incorporated in Delaware, Plaud Inc. is pushing the limits of human-AI collaboration through a cutting-edge hardware-software synergy. We adhere to the highest standards of data security and privacy protection, evidenced by our compliance with ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031.To explore more about Plaud, visit https://www.plaud.ai and connect with us on Instagram, X, Facebook, LinkedIn, and YouTube. Why You Should Join UsAt Plaud, we are crafting the future of intelligence infrastructure and interfaces to harness and utilize insights from human interactions.Join a rapidly growing, profitable company that achieved a remarkable $250 million revenue run rate within just three years.Be part of defining the next-gen paradigm for human-AI interactions.Gain exposure to state-of-the-art AI tools designed for professionals and play a pivotal role in our global expansion efforts.Collaborate with a team of passionate individuals who prioritize innovation, teamwork, and customer success.Advance your career in a culture that promotes continuous learning and rapid career progression.Enjoy competitive compensation and a vibrant, creativity-driven workplace environment.Your RoleAs the Influencer Marketing Manager, you will be responsible for...

As the Director of Social Media at inkitt, you will lead our social media strategy, shaping the voice of our brand across various platforms. Your expertise will drive engagement and expand our audience, ensuring that inkitt resonates with readers and writers alike. You will collaborate with cross-functional teams to develop innovative campaigns, manage social media analytics, and stay ahead of industry trends.

Join Waymo as a Brand Marketing Manager, focusing on Celebrity & Influencer partnerships, where you will play a crucial role in shaping our brand narrative and driving engagement with key audiences. In this role, you will develop and execute innovative marketing strategies that leverage celebrity and influencer relationships to enhance our brand visibility and reputation.As a key member of our marketing team, you will work closely with cross-functional teams to create impactful campaigns, manage partnerships, and drive brand growth. Your insights and expertise will be essential in analyzing market trends and consumer behavior, allowing us to remain at the forefront of the industry.

Join Change.org as the Director of Lifecycle MarketingAt Change.org, we empower millions to take action and create the change they desire. We are seeking a Director of Lifecycle Marketing to transform fleeting moments of action into enduring relationships through compelling storytelling, strategic lifecycle marketing, and a profoundly human-centric email experience across 13 global markets.This pivotal leadership role reports directly to the CMO, granting you complete authority over our email channel and a long-term objective to innovate our lifecycle marketing across email, push notifications, SMS, and more. You will assemble a highly skilled Lifecycle Marketing (LCM) team and collaborate across brand, product, data, and engineering to craft experiences that resonate with our users.As a public benefit corporation and the world's largest platform for social change, we are at an exciting juncture of transformation.Our core petition platform, utilized by over 100 million individuals each year, is rapidly evolving. We are reconstructing it with AI tools to empower anyone to become an impactful civic leader on the issues they care about.We are preparing to launch a new platform aimed at identifying the common issues that resonate with over 80% of the population, both locally and nationally, to mobilize millions to advocate for these shared solutions.To successfully develop and promote these civic initiatives that uphold democracy in the AI age, we need to engage our users with inspiring and personalized content.Key Outcomes:As the Director of Lifecycle Marketing, you will establish the vision, strategy, and operational excellence for Change.org's global lifecycle program.In the first 6 to 12 months, you will:Build and lead a high-performing Lifecycle Marketing team, including two direct reports focused on brand-led LCM and three indirect partners in Product Development (LCM Product Manager, Developer, Designer).Align senior leadership on a clear email vision and a 12-month strategy that directly supports Change.org's mission.

At Meter, we are driven by ambitious goals and a vision to revolutionize our industry. Our success hinges on our ability to clearly communicate our value proposition, engage the right audiences, and convert interest into actionable sales opportunities. Over the last 18 months, we have laid a robust foundation for demand generation through our Growth Marketing team. Competing in a sector dominated by legacy players with established brand recognition presents a unique opportunity for you to not only exceed performance benchmarks but also to innovate with digital strategies that stand out.Defining SuccessThe campaigns you manage will play a crucial role in democratizing access to enterprise-level connectivity, allowing businesses to concentrate on their core missions instead of grappling with infrastructure issues.In this position, you will illustrate the positive impact of paid social campaigns on our business growth. You will take full ownership of optimizing our campaigns across platforms like LinkedIn, Reddit, and others, ensuring maximum ROI on every investment. Responsibilities include refining audience targeting, enhancing bidding strategies, and conducting creative tests across various channels. You will collaborate closely with RevOps and vendor partners to ensure an efficient user journey, transparent reporting, and seamless automation between ads, web, and email to generate qualified leads.Within 90 Days: Conduct a thorough audit of all existing paid social campaigns and user journeys—from ad impressions to form submissions—to pinpoint areas for optimization. Implement changes that result in a 25% reduction in cost-per-lead while enhancing click-through and engagement rates to attract higher-quality traffic to our site.Within Six Months: Initiate experiments tailored to segmented audience needs based on industry, title, and behavior. Achieve a steady inflow of over 200 high-intent leads monthly while maintaining a competitive cost-per-acquisition. Concurrently, elevate our presence in upper-funnel channels to boost brand awareness and drive both direct and organic growth.By Month Nine: Demonstrate how our paid social strategy serves as a competitive advantage, ensuring cohesive ad targeting, messaging, and landing experiences that create a unified user pathway.Key Success Metrics:Achieve a 30% increase in monthly qualified leads within six months.Enhance multi-platform efficiency (Reddit, LinkedIn, Meta) by minimizing audience overlap and driving a 20% increase in engagement through coordinated cross-channel targeting.Uncover 3+ high-impact insights quarterly where our paid social strategy improves performance in adjacent channels (e.g., landing pages).

Emergent Labs Inc. builds autonomous coding agents that turn plain-language instructions into working production applications. With systems running worldwide, our technology supports millions of applications and helps teams develop software more efficiently. Since launching publicly, Emergent Labs has reached $100M in annual recurring revenue within just eight months and serves over 8 million users across more than 190 countries. Backed by over $100M in funding from investors including Khosla Ventures, SoftBank, Google, Lightspeed, Prosus, Together, and Y Combinator, the company continues to grow rapidly. The team is made up of experienced founders, Olympiad medalists, and former leaders from companies such as Google, Amazon, and Dropbox. The focus is on solving the toughest problems in AI-driven software creation: correctness, reliability, security, and scalability. Emergent Labs values builders who take ownership, move quickly, and want to make a global impact. Role overview The Social Marketing Manager will play a key role in connecting Emergent Labs with the next generation of creators. This position shapes the company’s presence on platforms where developers and business owners gather, such as LinkedIn and X. The role also involves amplifying the voices of founders and executives, especially during trending moments on platforms like X or TikTok. What you will do Lead the content strategy and manage daily operations for Emergent’s brand accounts on LinkedIn and X. Plan, execute, measure, and refine social initiatives. Facilitate content creation that reflects the authentic voices of founders and executives, ensuring messages resonate with the audience. Respond quickly to real-time trends and engage proactively with the community.

About Gusto Gusto helps small businesses handle payroll, health insurance, 401(k)s, and HR, so owners can focus on what matters most to them. With teams in Denver, San Francisco, and New York, Gusto supports over 400,000 small businesses nationwide. The company values a workplace that reflects the diversity of the communities it serves. Full-time employees receive a competitive base salary, a full suite of benefits, and equity (RSUs). Compensation varies by role, level, and location. More details are available in Gusto’s Total Rewards philosophy. Artificial Intelligence plays a key role at Gusto. All team members are encouraged to use AI tools and grow their skills as technology changes. AI experience will be discussed during interviews. Role Overview: Senior Paid Social Marketing Lead The Senior Paid Social Marketing Lead manages Gusto’s paid social campaigns, guiding efforts from brand awareness through to conversion. Platforms include Meta, LinkedIn, Reddit, and TikTok. This role combines performance marketing, creative direction, and AI-driven workflow design. Strategic and creative ownership of a core acquisition channel offers a direct influence on pipeline and revenue. Candidates who balance creative ideas with data-driven thinking and use AI daily will thrive here. The Team This role sits within Gusto’s Demand Generation team, a group of performance marketers committed to the craft and purpose of marketing. Collaboration happens closely with the Paid Acquisition team, which focuses on building awareness and generating leads through paid media. The team values autonomy, experimentation, and a collaborative spirit. High standards, quick action, and an AI-native mindset are central to how the group operates. What You Will Do Own the paid social strategy and hands-on execution across Meta, LinkedIn, Reddit, Quora, and TikTok, running campaigns that span the full funnel from awareness to conversion.

Join Our Team at Plaud Inc.Plaud Inc. is revolutionizing the way professionals enhance their productivity with our innovative AI work companion, celebrated by over 1.5 million users globally since 2023. Our mission is to elevate human intelligence by creating advanced infrastructures and interfaces that effectively capture, extract, and utilize your spoken, heard, and visual thoughts.As a Delaware-incorporated company based in San Francisco, Plaud is at the forefront of human-AI intelligence, combining cutting-edge hardware and software solutions. Our commitment to security is reflected in our ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance standards.Discover more about Plaud by visiting our website and connecting with us on Instagram, Twitter, Facebook, LinkedIn, and YouTube.

At Scopely, we are enthusiastic about creating real-world, social, mobile games that encourage players to explore the world together! We are on the lookout for a visionary Director to spearhead our social media team in their mission to cultivate and expand dynamic online communities. In this pivotal role, you will shape digital strategies that resonate with our organizational goals, demonstrating how they contribute to our overarching business objectives. You will blend creative insight, analytical thinking, and leadership prowess to steer digital campaigns, enhance team dynamics, and foster collaborations across departments.

The Opportunity:Join Reevo as a Social Media Marketing Builder! In this vital role, you will unleash your creativity and strategic vision to enhance Reevo's presence across social media platforms, particularly on LinkedIn and X. Your engaging content will captivate company founders and sales leaders, transforming them into enthusiastic followers eagerly awaiting your latest updates. You will oversee both the company's social channels and the personal profiles of our CEO, CRO, and CMO, crafting insightful and authentic content that fosters trust and drives market momentum. Collaborating closely with our talented team across Marketing, Product, and Sales, you will play a key role in making Reevo a recognized name in the industry.This position is based in our San Francisco or Santa Clara office and follows a hybrid work model. While we prefer an onsite presence, we are open to remote arrangements for the ideal candidate.Who You Are:You are passionate about cultivating a substantial following on social media, especially within B2B audiences.You possess a strong curiosity about the sales function and the challenges faced by sales teams in small businesses today.You are a builder who can transform go-to-market concepts into captivating social media posts that resonate with the audience.You have a keen eye for detail and are averse to generic B2B technology content.You are driven to create something you can truly take pride in.What You’ll Do:You will be responsible for the strategy, implementation, and ongoing development of Reevo's social media presence across corporate and executive accounts.Company Social Strategy & Execution: Lead Reevo's social channels (primarily LinkedIn and X), which includes:Creating a well-defined content strategy aligned with brand, product, and go-to-market priorities.Crafting and publishing posts related to product launches, announcements, thought leadership, and more.Collaborating with design, video, and content teams to produce high-quality social media assets.Executive Social Management: Enhance and expand the personal brands of Reevo’s leadership team by:Ghostwriting posts that capture each leader’s unique voice, perspective, and expertise.Translating internal insights into engaging content that resonates with external audiences.

Join Our Dynamic TeamAt Rox, we are dedicated to enabling individuals to excel in their roles.Our innovative platform empowers sales professionals with autonomous revenue agents to handle routine tasks, allowing them to concentrate on what they do best: selling. Just as coding agents transformed engineering, our revenue agents revolutionize customer interactions.We are pioneering a new approach to revenue management by developing the world’s first revenue operating system, integrating applications and context seamlessly. At Rox, humans transition into orchestrators while agents oversee the entire customer lifecycle.We proudly support Global 2000 leaders across sectors such as banking, hardware, construction, and sovereign AI, while also partnering with leading AI innovators like Ramp and Cognition.Our success is rooted in a steadfast belief in our mission, paired with an unwavering commitment to realize it.

Stronghold is a pioneering fintech infrastructure company that is redefining the way money moves—ensuring security, transparency, and next-gen compliance are at the forefront. We offer developer-friendly APIs that facilitate rapid, secure pay-by-bank transactions and embedded payment solutions. Our SHx token introduces a new dimension of utility to our ecosystem, enhancing merchant rewards, governance, and decentralized financing.As an AI-driven organization, we embrace artificial intelligence not merely as a trend, but as a foundational element of our operations. We implement AI tools and workflows across every department, including product development, engineering, finance, marketing, compliance, and operations. This integration of AI empowers us to accelerate decision-making, elevate customer experiences, and enhance the efficiency and creativity of our team members.Based in the vibrant San Francisco Bay Area, with strong connections to New Zealand, we maintain a global perspective while embodying local tenacity. Our diverse team comprises technologists, operators, and industry experts, all driven by curiosity and the desire to make a meaningful impact. At Stronghold, we prioritize speed over bureaucracy, substance over superficiality, and innovation without ego.Our core values include self-awareness, sound judgment, curiosity, innovation, clear communication, high impact, boldness, selflessness, accountability, honesty, and resilience.About the PositionIn the role of Marketing Associate, you will collaborate across Stronghold and SHx to generate high-quality, AI-enhanced marketing content that drives social growth, executes campaigns, and tells our product stories. This position demands a fast-paced, execution-focused approach where you will work closely with the Community Manager, Product Marketing, and Content teams to bring our brand voice to life across various platforms. You will report directly to the Director of Marketing.ResponsibilitiesManage daily operations for Stronghold and SHx’s social media presence on platforms such as X, LinkedIn, Discord, and Telegram.Utilize AI tools (ChatGPT, Midjourney, DALL·E, Canva) to produce marketing materials, including blog posts, visuals, memes, and email campaigns.Develop and oversee a content calendar across channels in collaboration with the marketing team.Transform long-form content into formats suitable for social media, email, and web use.Analyze engagement metrics and provide insights to refine future campaigns.Assist in executing marketing campaigns for SHx, including governance updates and merchant rewards initiatives.Candidate ProfilePassionate about marketing and community engagement.Excellent communication and collaboration skills.Familiarity with AI tools and digital marketing platforms.

About Faire Faire is an online wholesale marketplace focused on supporting local businesses. The platform connects independent retailers with unique products from around the world, using technology, data, and machine learning to help smaller shops compete with larger retailers. Faire’s mission centers on empowering entrepreneurs and driving positive economic impact in local communities. Role Overview: Growth Marketing Manager – Paid Social This Growth Marketing Manager position focuses on paid social and retargeting. The role involves daily management and optimization of paid social campaigns, with a strong emphasis on experimentation and testing new growth strategies. Responsibilities include scaling paid retargeting, exploring innovative brand acquisition methods, and ensuring campaigns deliver on key performance indicators. What You Will Do Manage and optimize paid social campaigns across Meta and other platforms Drive experimentation in growth strategies, including paid retargeting and new acquisition methods Monitor and improve essential performance metrics to meet targets Stay current with creative trends and successful campaigns in the social media landscape Incorporate AI tools to streamline team workflows, enhance creative testing, and launch new channel experiments What We’re Looking For Experience managing paid social campaigns, especially on Meta and similar channels Strong analytical skills and attention to detail Self-starter who can work with some direction and minimal support Proven ability to use AI tools for workflow efficiency and creative testing Up-to-date knowledge of social media trends and campaign best practices Location San Francisco, CA

Mapbox is the premier real-time location platform designed for the modern era of location-aware businesses. As the only platform that provides a comprehensive suite of tools for navigating people, packages, and vehicles seamlessly, Mapbox is trusted by over 4 million registered developers. Our commitment to flexibility, security, and privacy compliance sets us apart. Organizations utilize Mapbox's applications, data, SDKs, and APIs to craft personalized and engaging experiences that captivate their customers.Our MissionThe Marketing and Communications team at Mapbox plays a vital role in shaping the company's public perception and showcasing our innovative location technology solutions. We highlight the value of Mapbox through strategic campaigns and high-quality content that emphasize product features, share customer success stories, and bolster brand awareness.Your RoleWe are in search of a dynamic Director of Marketing who will spearhead and integrate the core marketing functions at Mapbox—overseeing corporate marketing and communications, demand generation, and product marketing. In this pivotal role, you will craft and implement our go-to-market strategy, develop scalable integrated programs, and deliver impactful product-led messaging that resonates with developers, decision-makers, and partners. You will set the vision and guide a high-performing team while actively driving campaigns, crafting compelling narratives, and establishing systems that convert. Most importantly, you will adopt a results-driven approach, ensuring our marketing investments yield a substantial return and propel business growth.Strategic Leadership: Formulate and execute a cohesive marketing strategy that aligns brand, demand generation, and product marketing with company objectives, establishing KPIs and growth models for product-led and enterprise success.Team Development: Recruit, mentor, and lead a high-performing marketing team across demand generation, product marketing, and corporate marketing, fostering a culture of experimentation that promotes rapid iteration and continuous improvement.Demand Generation Initiatives: Lead integrated campaigns aimed at increasing developer adoption, facilitating self-serve sign-ups, and expanding the enterprise pipeline, while collaborating with Sales and RevOps on paid acquisition, lifecycle marketing, and lead nurturing.Product Marketing Ownership: Develop clear positioning and messaging for the Mapbox portfolio targeting both technical and business audiences, oversee go-to-market launches, and leverage market research to refine segmentation strategies.

Plain is at the forefront of revolutionizing customer support for contemporary B2B companies. Our mission is to create the fastest and most robust platform that empowers organizations to transcend traditional reactive support and foster genuine customer relationships.Renowned companies like Cursor, Ashby, and Sanity rely on Plain to streamline customer interactions, foster enhanced team collaboration, and elevate their operational workflows with cutting-edge AI technology.We are a close-knit team with offices in San Francisco and London. This position is hybrid, requiring presence in our SF office three days a week.Why This Role Stands OutThe B2B customer support landscape is undergoing a transformative evolution, driven by AI that redefines customer engagement from a segregated function to a comprehensive company initiative. Plain is strategically positioned at the heart of this transformation, and we are searching for our inaugural Head of Marketing to craft and convey our narrative.With our brand already established with limited marketing resources, the potential for growth with a dedicated leader is immense. In this role, you will define our marketing narrative, oversee the entire marketing function, and be equipped with the resources necessary to expand your team. You will begin with two talented team members (a Head of Demand Generation and a Head of Community) and report directly to Simon, our CEO.Your ResponsibilitiesOwn the Narrative: Develop the positioning and story that will establish Plain as the preferred choice for modern support teams. Collaborate closely with Simon to refine this narrative while infusing your own vision and conviction into every launch, campaign, and interaction.Make the Message Stick: Ensure consistent messaging across all platforms, so that the Plain story resonates uniformly whether encountered on Twitter, at events, or during sales discussions.Build the Function: Expand the team from two to five or more within the first year. Establish operational frameworks, narrative structures, launch processes, and maintain robust feedback loops with Sales and Product teams.Drive GTM: Execute a cohesive, experiment-driven go-to-market strategy. While familiarity with demand generation is essential for prioritization and problem-solving, this role is not primarily hands-on in demand generation.Measure Success: Success will be evident as our share of voice increases, brand awareness rises, and our inbound pipeline strengthens.Stay Close to the Business: Maintain tight feedback loops with Sales and Product teams to ensure our narrative remains sharp and impactful during launches.Why Join Us?This position offers a unique opportunity to shape the future of customer support marketing within a dynamic and innovative company.

At Jobscan, we are dedicated to empowering job seekers by utilizing AI technology to help them secure more interviews. With a presence in over 100 countries, we have positively impacted millions of job seekers globally. Our platform serves job seekers, employers, educational institutions, and local communities. As a rapidly expanding startup , Jobscan has maintained its independence since its inception in 2014, achieving consistent profitability without relying on venture capital. Recently, we have embraced an AI-first approach, utilizing advanced tools to improve our operations and enhance our offerings. Our self-sufficient model allows us to focus intently on our customers, delivering meaningful solutions that truly make a difference in people's lives !Job SummaryWe seek a dynamic and motivated Director of Marketing who will play a pivotal role in accelerating our business growth through strategic paid acquisition efforts. This leadership position requires close collaboration with the CEO, finance team, and department heads to drive our marketing initiatives and achieve ambitious growth targets.