About the job
Join our Marketing team at Absorb LMS, where we are on the brink of extraordinary growth and innovation. As part of a thriving organization that has already made significant strides, you now have a unique chance to contribute and leave your mark in a pivotal role.
Are you a results-driven marketer with a flair for creating impactful paid search campaigns? We are seeking a detail-oriented Performance Marketing Manager to spearhead our growth initiatives. In this dynamic role, you will develop and implement premier search marketing strategies across various platforms, ensuring we achieve measurable results and continuous refinement. Collaborating with a talented team, you will significantly influence our digital strategy and help us reach ambitious growth targets. If you excel at combining analytical insights with innovative PPC tactics and thrive in a fast-paced, results-oriented environment, we want to hear from you!
Key Responsibilities:
- Design & Implement Paid Search Strategies: Create and execute advanced paid search strategies that align with our products and enhance our overall marketing and revenue goals.
- Manage & Optimize Campaigns: Oversee daily operations of search campaigns across platforms like Google Ads and Microsoft Advertising, utilizing sophisticated testing methods and analytics to maximize ROI and generate quality leads.
- Analyze Performance & Optimize: Transform complex data into actionable insights using advanced analytics tools to continuously improve keywords, ad copy, bidding strategies, and landing page effectiveness.
- Lead Cross-Functional Initiatives: Collaborate with content, creative, and product teams to ensure unified messaging and smooth customer experiences from search through to conversion, enhancing brand visibility.
- Manage Budgets: Strategically allocate and optimize search marketing budgets across channels, identifying opportunities for scaling successful campaigns.
