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Playable Ads Associate

VoodooParis
On-site Full-time

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Experience Level

Experience

Qualifications

Strong understanding of the casual mobile game market and mobile advertising. Proven experience in Playable Ads marketing. Excellent coordination skills to work with diverse teams. Ability to analyze data and derive actionable insights. Creative mindset with a focus on innovation in advertising. Familiarity with HTML and interactive media is a plus.

About the job

About Voodoo

Established in 2013, Voodoo is an innovative technology company dedicated to crafting captivating mobile games and applications that aim to entertain audiences globally. With a dynamic workforce of 800 employees, we have achieved over 7 billion downloads and boast more than 200 million active users, securing our position as the third-largest mobile publisher worldwide in terms of downloads, following Google and Meta. Our impressive portfolio features hit titles such as Mob Control and Block Jam, alongside popular applications like BeReal and Wizz.

Team

The Growth Team at Voodoo is pivotal in optimizing the potential of our product ecosystem. This diverse team encompasses various areas of expertise including user acquisition, ad monetization, video advertising, playable ads, and influencer marketing. Members of the Growth Team are expected to demonstrate operational excellence and creativity, allowing us to maintain a competitive edge in the marketplace.

Within the Playable Ads team, our mission is to develop interactive and engaging advertising experiences that not only captivate audiences but also drive conversions. Collaborating closely with playable developers and coordinators, we transform games into HTML-based interactive ad experiences. Your primary focus will be on producing high-impact ads and managing their distribution across our networks.

Role

We seek individuals eager to contribute to something larger than themselves. To excel in this role, a strong understanding of the casual mobile gaming landscape, mobile advertising, and the principles of Playable Ads marketing is essential. You will become part of a high-performance team, where your responsibilities will include coordinating creative production efforts of playable ads with both internal and external teams, enhancing performance, and fostering innovation.

  • Conduct performance analysis of playable ads to extract actionable insights for continuous improvement

  • Benchmark industry standards and analyze networks to uncover valuable insights for ideation

  • Draft comprehensive briefs for playable ads, informed by performance metrics and user experience, and oversee art direction and asset development

  • Manage an individual portfolio of games, overseeing the end-to-end production and distribution of playable ads

  • Monitor the performance of playable ads and devise strategies for ongoing enhancement

  • Collaborate with cross-functional teams (Product, User Acquisition, Video, Analytics, etc.) to ensure cohesive ideation and alignment on playable ad strategies

  • Continuously identify and propose opportunities for process improvements and advancements in playable ad development

About Voodoo

Voodoo is a pioneering tech company that specializes in the development of mobile games and applications. With a mission to entertain the world, we have achieved remarkable success with over 7 billion downloads and a vibrant community of over 200 million active users. Our team of innovators works diligently to create engaging and interactive experiences that resonate with players globally.

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