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Products Lead - Liability

HugoBankKarachi, Sindh, Pakistan
On-site Full-time

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Experience Level

Experience

Qualifications

To excel in this role, candidates should possess:A Bachelor's degree in Finance, Business Administration, or a related field. Proven experience in product management within the banking or financial services sector. Strong analytical skills and a data-driven mindset. Exceptional communication and collaboration abilities. A deep understanding of regulatory compliance and risk management in financial product offerings. Experience in leading cross-functional teams and managing multiple projects simultaneously.

About the job

The Products Lead for Liabilities at HugoBank will be instrumental in crafting innovative liability offerings that transcend conventional deposit products. This role is dedicated to developing digitally-driven, value-adding financial experiences. The focus will be on creating unique product offerings, bundled services, and ecosystem-led initiatives that enhance customer engagement, improve financial health, and contribute to long-term customer value. The incumbent will oversee the complete development cycle of scalable, compliant, and customer-focused propositions, thereby reinforcing HugoBank’s market presence and supporting sustainable growth.

Key Responsibilities

Product Proposition & Strategy

  • Develop and refine a dynamic product roadmap that harmonizes innovation, customer benefits, and business objectives while adhering to regulatory standards.
  • Create a forward-thinking product strategy encompassing deposits, savings, transactional accounts, and value-added services for both retail and SME markets.
  • Design innovative, digital-first savings and cash management experiences that enhance customer engagement and loyalty.
  • Ensure alignment of liability strategies with the Bank’s objectives in financial inclusion, growth, and balance sheet management.

Product Development & Lifecycle Management

  • Lead comprehensive product development from ideation through to business case formulation, regulatory compliance, journey design, testing, launch, and ongoing improvements.
  • Transform concepts into structured Product Initiation Documents (PIDs) and Product Requirement Documents (PRDs) with clear specifications for Technology and Development teams.
  • Conduct continuous competitive analysis and market research to pinpoint opportunities, gaps, and potential innovations within the liability sector.
  • Collaborate with research and analytics teams to extract insights from customer behavior, applying findings to enhance product offerings.

Process Optimization

  • Redesign the end-to-end liability product processes to ensure seamless and user-friendly customer experiences during onboarding, account setup, deposits, savings, and ongoing account management.
  • Champion digital-first process innovations by utilizing automation, AI-driven workflows, and intelligent orchestration to enhance efficiency, reduce turnaround times, and bolster operational resilience.
  • Develop and integrate advanced customer journeys to boost engagement and retention.
  • Regularly evaluate performance, identify bottlenecks, and implement scalable improvements that achieve a balance of speed, compliance, risk management, and superior user experience.

Technical & Analytical Collaboration

  • Work in close partnership with Technology, Data, Risk, and Operations teams to convert product strategies into robust requirements, ensuring the development of a scalable, modular, and future-ready liability platform.

About HugoBank

HugoBank is a forward-thinking financial institution dedicated to innovation in banking services. Our mission is to provide our clients with cutting-edge financial solutions that enhance their banking experiences and improve their financial wellbeing. At HugoBank, we believe in fostering a culture of creativity and collaboration, making us a great place for professionals to grow and thrive.

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