About the job
We are on the lookout for a dynamic Associate Group Head / Group Head in Addressable Strategy & Activation. This role will be pivotal in overseeing and enhancing our Programmatic & MarTech services at Interactive Avenues, focusing on executing and refining challenging Programmatic strategies across desktop, mobile, voice search, and YouTube platforms. You will lead a talented Programmatic team, acting as an internal analyst to manage partner portfolios effectively. This is an excellent opportunity to advance your career while collaborating with some of the most prominent brands in an exciting agency environment.
Account Management Responsibilities
- Design and implement strategies while managing daily relationships to drive revenue growth for a portfolio of programmatic partners.
- Continuously monitor and analyze daily operations to uncover opportunities for revenue enhancement and to address any challenges impacting spend or delivery.
- Maximize revenue potential with existing programmatic partnerships.
- Assess partner needs and craft tailored commercial and technical offers as required.
- Collaborate with the internal marketing team to create effective marketing materials and with the BI team to compile relevant trends.
- Conduct Quarterly Business Reviews for assigned partners.
- Develop and oversee business plans that define strategies and tactics for long-term success.
Key Responsibility Areas
- Translate client campaign objectives into actionable programmatic activation strategies, including audience targeting and inventory sourcing.
- Deliver data-driven, AI/ML multi-DSP/platform solutions to planning or client teams.
- Manage campaigns effectively, ensuring budgets are tracked appropriately and strategies are optimized toward defined objectives and KPIs.
- Provide mid and post-campaign analyses to clients.
- Oversee operational tasks such as budget management, billing, and campaign creative trafficking.
- Foster strong relationships with planning, investment, operations, and analytics teams.
- Create and enforce workflow processes to ensure timely and accurate deliverables.
- Train and support junior team members while managing their day-to-day responsibilities and quality assurance of their work.
- Conduct regular and ad hoc analyses to identify opportunities for performance improvement across campaigns.
