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Research and Analytics Specialist

On-site Full-time

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Experience Level

Experience

Qualifications

Candidate Profile2–3 years of experience in analytics, insights, marketing intelligence, or similar roles. Strong foundational knowledge of digital marketing, consumer behavior, and insight frameworks. Adept at translating business queries into actionable consumer insights. Exceptional analytical and problem-solving capabilities. Proficiency in handling, processing, and analyzing extensive datasets from diverse sources. General understanding of data science principles, analytical modeling, and scalable workflows. Familiarity with LLMs and prompt engineering. Basic coding skills in Python, SQL, R, etc. Proficient in Excel/Sheets and data visualization platforms, including Google Looker Studio. Curiosity, collaborative spirit, and a proactive approach to learning.

About the job

This position combines technical expertise in analytics, fundamental coding, and AI/LLMs with a deep business acumen spanning marketing and consumer insights , poised to reshape the marketing landscape and spearhead business growth in the digital era.

Key Responsibilities

  • Collaborate with brand teams to grasp campaign objectives and creative requirements, enabling the formulation of a tailored insight strategy.
  • Convert business inquiries into structured analyses while pinpointing necessary data and insights.
  • Examine marketing, creator, social, and commerce data to identify trends and opportunities.
  • Leverage LLMs and AI tools alongside basic Python/SQL scripts to elevate research and optimize analysis.
  • Create interactive dashboards using Looker Studio and convey insights through advanced data visualization techniques.
  • Remain abreast of developments in AI, analytics, and digital marketing.

Career Development Opportunities

  • Become an essential insight partner for the creative planning team, driving campaign strategies.
  • Develop sophisticated analytical frameworks and work collaboratively on data science-driven methodologies to support concept development.
  • Assist in the establishment of scalable analytics processes, AI-enhanced workflows, and insight tools that further elevate planning and strategy capabilities, enhancing decision-making.

About AdAsia Holdings

AdAsia Holdings is a forward-thinking digital marketing and technology company that leverages advanced analytics and cutting-edge AI tools to drive impactful marketing strategies and foster business growth. Our innovative solutions empower brands to connect with consumers effectively in an ever-evolving digital landscape.

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