Sales & Business Development Lead

mdlbeastJeddah, Mecca Province, Saudi Arabia

On-site Full-time

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Experience Level

Manager

Qualifications

• Proven experience in sales and business development, preferably within a similar role.• Strong negotiation and deal-closing skills.• Ability to develop and implement strategic plans and initiatives.• Excellent communication and interpersonal skills.• Experience in managing cross-functional teams.• Knowledge of CRM software and sales management tools.• Bachelor's degree in Business Administration, Marketing, or a related field is preferred.

About the job

Key Responsibilities

1. Government (B2G) Initiatives

• Formulate and execute comprehensive commercial strategies for government-supported initiatives and mandates.

• Create detailed commercial proposals, master plans, and pricing structures tailored for Ministries, Authorities, and Royal Commissions.

• Develop Bill of Quantities (BOQs) and long-term commercial frameworks.

• Negotiate project scopes, pricing, and contractual terms to align with profitability goals.

• Collaborate cross-functionally to ensure the execution of commercially viable projects.

• Establish a robust pipeline strategy and revenue forecasting for government engagements.

2. Business to Business (B2B) & Platform Commercialization

• Identify and secure strategic B2B partnerships across ticketing, third-party event organizers, hospitality services, distribution channels, venue utilization, and premium experience offerings.

• Structure revenue-sharing and commercial agreements effectively.

• Lead negotiations with institutional buyers and enterprise clients.

• Oversee the onboarding and commercial structuring of third-party event organizers utilizing NOFOMO for ticketing solutions.

• Coordinate with legal, finance, and operations teams to guarantee seamless onboarding and integration processes.

• Develop recurring revenue streams through ecosystem expansion and monitor pipeline health, forecasting revenue, and tracking performance metrics.

3. Direct-to-Consumer (B2C) & VIP Direct Sales

• Direct sales initiatives for VIP and hospitality products, including exclusive boxes, balconies, tables, and premium access packages.

• Own the entire sales pipeline from lead generation to closure, focusing on high-value clientele.

• Implement structured sales frameworks to optimize inventory turnover and yield.

• Mentor and manage a team of sales agents and promoters, establishing KPIs and monitoring outcomes.

• Utilize CRM systems to track revenue forecasts and ensure visibility into the sales pipeline.

• Optimize revenue per attendee through strategic packaging and upselling techniques.

• Analyze market demand trends to inform pricing strategies and product positioning.

About mdlbeast

At mdlbeast, we are dedicated to transforming the entertainment landscape in Saudi Arabia. We strive to create unforgettable experiences that resonate with audiences across various platforms. Our innovative approach to event management and commercialization sets us apart in the industry, making us a leader in the market.

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