About the job
Join our client's innovative sales team as a Key Accounts Executive, where you will play a crucial role in executing sales strategies and managing key account relationships. This position is essential to achieving sales targets, enhancing product visibility, and ensuring exceptional customer satisfaction within the modern trade sector.
Key Responsibilities:
Sales & Account Management:
- Oversee daily operations for key accounts.
- Implement effective sales strategies, promotions, and trade marketing initiatives at the store level.
- Monitor and meet monthly, quarterly, and annual sales objectives.
- Analyze competitor activities, pricing, and market promotions.
- Assist in negotiating agreements related to product listings, displays, and promotions.
Execution & Merchandising:
- Ensure compliance with planograms, product availability, and visibility in all retail locations.
- Manage in-store promotions and activations effectively.
- Guarantee timely replenishment of products to prevent stockouts.
Customer Relationship Management:
- Cultivate and maintain strong relationships with decision-makers at key accounts.
- Address and resolve customer complaints or operational issues efficiently.
- Ensure high levels of customer satisfaction through outstanding service and communication.
Reporting & Analysis:
- Monitor sales performance and provide regular reports to management.
- Analyze sales data to extract insights for performance enhancement.
- Identify growth opportunities within each account.
Key Performance Indicators (KPIs):
- Achievement of sales targets for assigned accounts.
- Increase in market share and product distribution.
- Successful execution of promotions and marketing activities.
- Customer satisfaction and relationship strength.
- Adherence to merchandising standards.
- Team productivity and overall performance.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- 3–5 years of experience in FMCG sales, with a focus on modern trade/key accounts preferred.
- Excellent negotiation, communication, and interpersonal skills.
- Proven leadership and team management abilities.
- Strong analytical and reporting capabilities.
- Proficient in MS Office (Excel, PowerPoint, Word).
- Valid driver's license required.
