About the job
About the Role
We are seeking a dynamic Creator Partnerships Manager to spearhead and expand our creator pipeline from start to finish. This role combines a flair for creativity with robust operational skills, perfect for someone passionate about short-form content while excelling in structured and results-driven environments.
Your primary responsibilities will include identifying and nurturing relationships with creators, predominantly on TikTok and various short-form platforms. You will manage these creators through affiliate and retainer programs and collaborate closely with the marketing team to transform high-performing creators into lasting paid partnerships and advertising allies.
Responsibilities
Creator Sourcing & Onboarding
- Identify, evaluate, and recruit creators who align with brand and campaign objectives.
- Develop a steady pipeline of emerging and high-potential talent.
- Manage outreach, negotiations, and onboarding processes.
Creator Lifecycle Management
- Oversee the entire creator journey from initial contact to content delivery.
- Maintain strong, ongoing relationships with creators to ensure consistency and quality.
- Handle agreements, contracts, and communication across various programs.
Program Operations
- Build and manage scalable affiliate and retainer programs.
- Oversee product seeding, sample coordination, and operational logistics.
- Establish repeatable systems for creator communication and workflow monitoring.
Performance & Growth
- Track creator performance metrics including engagement, conversions, and return on investment (ROI).
- Report on campaign outcomes and identify opportunities to amplify successful partnerships.
- Collaborate with internal marketing teams to elevate top creators into paid partnerships and advertising campaigns.
Process Optimization
- Continuously improve systems for creator management, content quality control, and reporting.
- Enhance operational efficiency as the creator program scales.
Requirements
Who You Are
- Proven experience in influencer or creator partnerships, particularly in short-form video ecosystems.
- Comprehensive understanding of creator culture, trends, and platform dynamics.
- Highly organized and process-oriented; you thrive on creating scalable systems.
- Excellent relationship builder with strong negotiation and communication skills.
- Analytical mindset with comfort in tracking performance data.
- Self-starter with a proactive approach to challenges.
