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Senior Art Director at GTB | Seattle, WA

GTBSeattle, Washington, United States
Hybrid Full-time $60K/yr - $140K/yr

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Experience Level

Senior

Qualifications

Qualifications for this role include:A minimum of 8 years of experience as an Art Director, with a strong portfolio showcasing innovative design and marketing solutions. Proficient in leading creative projects from concept to completion, ensuring alignment with brand objectives. Exceptional communication and presentation skills, capable of articulating ideas to diverse audiences. Experience working in multicultural marketing environments, particularly with Hispanic audiences. Strong analytical skills to leverage consumer insights and data in crafting effective marketing strategies. A collaborative mindset with the ability to work effectively in a team-oriented environment.

About the job

GTB, part of WPP, is a global precision-marketing agency focused on developing ideas that move people to act. Since 2007, GTB has partnered with some of the world's most recognized brands, using WPP's worldwide network to deliver creative transformation across six continents.

WPP acts as a growth partner for major brands, combining media intelligence, data, creativity, and strategic guidance. More information about WPP can be found at WPP.com.

Role overview

The Senior Art Director role centers on Northwest Dealer Retail marketing, with a focus on Ford products. Projects are regional and span all established channels, including content for both General Market English and multicultural audiences, with particular attention to the Hispanic market. The work includes single vehicle product advertising, regional sales events, professional sports sponsorships, and special initiatives, all tailored using consumer analytics from GTB's Precision Marketing platform.

What you will do

  • Develop and curate innovative creative concepts for retail marketing campaigns
  • Customize content for diverse audiences, using consumer data to guide messaging and tactics
  • Collaborate on projects that promote Ford vehicles through a variety of channels and initiatives
  • Help disrupt the current marketing landscape with fresh strategies and compelling storytelling

Requirements

  • Minimum of 8 years of experience as an Art Director or in a similar creative role
  • Strong ideation skills and a track record of delivering original, effective work
  • Ability to communicate ideas clearly and persuasively
  • Experience working in a high-energy, deadline-driven environment

This position calls for a creative thinker who thrives on crafting inspired campaigns that drive results.

About GTB

GTB is a leader in precision marketing, specializing in innovative strategies that drive consumer engagement and brand loyalty. With a commitment to excellence and creativity, we empower our clients to achieve their marketing goals through data-driven insights and transformative solutions.

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