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Senior Associate, Digital Strategy Planning & Execution

WPP MediaBogota, Colombia
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

The Digital Strategy Planning & Execution Senior Associate is a crucial position dedicated to the development, implementation, and monitoring of effective advertising and promotional strategies across traditional (ATL) and digital channels. This role emphasizes optimizing campaign performance through detailed media planning, data-driven strategy formulation, and executing a test-and-learn agenda. Success in this role is measured by achieving key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI), ensuring brand visibility, delivering substantial cost savings, preventing overspend, and driving high client satisfaction.

About the job

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, reliable data and intelligence, and world-class partnerships, united by our innovative marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.

WPP Media, WPP's AI-driven media operating unit, integrates media, data, and partnerships to provide creative personalization at scale. With WPP Open and powered by Open Intelligence, clients gain clear insights into the effectiveness of their media investments.

For more information, visit wppmedia.com.

About WPP

WPP is the creative transformation company. We harness the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com.

At WPP Media, we recognize the strength of our culture and our people. This synergy enables us to provide exceptional experiences for our clients and one another. In this role, it is crucial to embody the shared core values of WPP and WPP Media:

  • Be Extraordinary by leading collectively to inspire transformational creativity.
  • Create an Open environment by balancing people and client experiences and cultivating trust.
  • Lead Optimistically by championing growth and development to mobilize the enterprise.

About WPP Media

WPP Media is WPP's global media collective, uniting the best platforms, talent, and partnerships to create limitless growth opportunities in an era where media is omnipresent.

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