About the job
At NiCE, we thrive on pushing our boundaries and embracing challenges. Our ambition drives us to be innovators and leaders in our industry. If you share our passion for excellence, we have a remarkable career opportunity waiting for you.
We are seeking a dynamic and results-oriented Senior Campaign Marketing Manager to spearhead intricate, multi-channel campaigns aimed at enhancing awareness, consideration, and adoption of our cutting-edge CX AI solutions. In this role, reporting to the Sr. Director of Growth Marketing, you will collaborate with a team of dedicated marketers to orchestrate impactful marketing campaigns that deliver outstanding results for our business.
As a Senior Campaign Marketing Manager, your typical day may involve:
- Leading the strategic planning and execution of integrated marketing campaigns, including demand generation, media buying, webinars, and engagement emails.
- Collaborating with key stakeholders on go-to-market strategies, and managing regular status updates, program adjustments, and quarterly planning.
- Innovating campaign content strategies by mapping the buyer's journey to enhance the customer experience.
- Overseeing the planning, development, and timely execution of campaign initiatives in partnership with product marketing, design, corporate communications, and marketing operations.
- Crafting comprehensive campaign briefs that clearly define objectives and inspire exceptional outcomes.
- Managing logistics, budgeting, and scheduling related to campaign execution.
- Facilitating lead acquisition and nurturing, ensuring effective collaboration with sales for follow-up on generated leads.
- Tracking and analyzing program results, measuring success metrics, and providing insights for continuous improvement.
- Employing a data-driven approach to tailor marketing assets and initiatives that align with customer journeys and sales strategies.
