About the job
Are you a dynamic CRM marketer who excels in utilizing Customer.io (or similar ESPs) to create engaging workflows and sequences from the ground up, rather than simply managing existing setups?
Do you find excitement in running experiments, formulating hypotheses, conducting tests, analyzing results, and promptly strategizing your next steps?
Are you eager to send thoughtfully crafted marketing emails for a company dedicated to alleviating inbox chaos for its clients?
If this resonates with you, you could be our next Lifecycle Manager at Fyxer!
Title: Senior CRM Manager (Lifecycle)
Reporting to: James Lester, Growth Lead
What are we creating?
An innovative AI Email Assistant designed to reclaim professionals' time. Fyxer efficiently organizes inboxes, drafts responses in your unique voice, and manages meeting notes, allowing you to concentrate on what truly matters.
We cater to a diverse clientele, from individual power users to enterprise teams at reputable companies like Knight Frank. Our users typically operate in client-facing roles, such as sales, consulting, and recruiting, where administrative tasks can hinder productivity and incur costs.
The Role:
Your primary focus will be on execution and experimentation. You will design and manage lifecycle campaigns primarily via Customer.io, while implementing a rigorous test-and-learn methodology to enhance user activation, retention, and growth across both prosumer and B2B audiences.
As a rapidly evolving organization, there is much to learn about our Lifecycle operations. If you thrive in a fast-paced and dynamic environment, are highly proactive, and have a strong focus on commercial outcomes, you will excel in this role.
Your Responsibilities:
Experimentation: Lead a continuous test-and-learn initiative across lifecycle campaigns, including A/B tests, segmentation experiments, send-time optimizations, and copy variations, always driven by clear hypotheses.
