Senior CRM Manager - SumUp Pay

SumUpLondon, England, United Kingdom

On-site Full-time

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Experience Level

Senior

Qualifications

Qualifications Proven experience in managing multi-channel CRM campaigns. Strong analytical skills with the ability to interpret data and derive actionable insights. Exceptional communication skills for both technical and non-technical stakeholders. Familiarity with event-driven architectures. Experience working in a high-growth consumer product environment.

About the job

Senior CRM Manager – SumUp Pay

About the Team

At SumUp, we are creating a comprehensive personal account experience for consumers throughout Europe, simplifying global spending, financial management, and rewarding everyday transactions.

This is a unique opportunity to be the first dedicated CRM professional within our Consumer team. You will have the chance to develop and implement a lifecycle strategy from the ground up, shaping how we engage with our customers at every stage of their journey, from their initial installation to fostering long-term habits.

Expect a role with significant ownership and impact, where you will influence how SumUp Pay interacts with its customers for years to come.

Your Responsibilities

Lead the design of lifecycle journeys across various channels, including push notifications, email, in-app messages, and banners, focusing on key moments that drive growth: KYC completion, card activation, first transactions, feature adoption, and re-engagement.
Formulate hypotheses, conduct experiments, analyze results, and act quickly; this position requires an agile and proactive approach.
Analyze product usage data to pinpoint friction points and translate these insights into CRM strategies or recommendations for product enhancements.
Define and manage user segments, execute A/B tests, and continuously refine activation, engagement, and retention strategies across six European markets.
Oversee the end-to-end management of Iterable, including data mappings, event taxonomy, and user profile schemas, collaborating closely with backend engineers to maintain data integrity and platform health.
Collaborate with the GTM team to ensure alignment of messaging, timing, and targeting with broader SumUp growth initiatives.

Ideal Candidate Profile

You possess hands-on experience managing multi-channel lifecycle campaigns in a high-growth consumer product environment; experience in fintech or neobanking is a significant advantage.
You think strategically about funnels, cohorts, and activation rates, rather than solely focusing on open rates and click-throughs.
You are comfortable with event-driven architecture and understand how real-time triggers enhance effective customer journeys.
You can effortlessly communicate and work with both technical and non-technical stakeholders, translating platform logic into clear campaign strategies and vice versa.
You have experience building processes from scratch and thrive in an environment lacking a predefined playbook.
You possess a hands-on approach, able to navigate data models, read event schemas, and work collaboratively with engineers as an equal partner.

Why Join SumUp?

Engage with a truly global, multicultural team in our central Covent Garden location, surrounded by history and innovation.

About SumUp

SumUp is a pioneering financial technology company dedicated to empowering small businesses and consumers with innovative payment solutions. Our mission is to simplify financial management for individuals and entrepreneurs alike. Join us as we reshape the future of finance across Europe.

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