About the job
About Us
Green Key Global, a collaborative initiative between the American Hotel & Lodging Association (AHLA) and Hotels Canada (HC), stands at the forefront of international environmental certification. We specialize in delivering standardized sustainability programs tailored for the hotel and meetings industries.
As we embark on an exciting phase of expansion across North America, our mission is to enhance sustainability certification throughout the hospitality sector.
About the Role
We are looking for a dynamic Senior Manager, Market Development & Strategic Partnerships to spearhead our efforts in driving certification adoption across the hospitality ecosystem.
Reporting directly to the VP of Market Development, you will be instrumental in cultivating new partnerships, fostering member growth, and strategically expanding our market reach among management companies, ownership groups, destination organizations, and travel ecosystem partners.
This role is sales-oriented, focused on building a robust pipeline, finalizing partnerships, and achieving significant revenue growth.
In this fast-paced, high-growth environment, you will manage multiple projects while scaling our rapidly evolving certification program.
You will collaborate closely with Account Managers to facilitate partner transitions, enhance adoption visibility, and ensure consistent execution, all while maintaining a focus on sales and market development.
Key Responsibilities
Market Development & Sales Execution
- Take ownership of designated growth segments with specific revenue and new member growth targets.
- Lead the complete business development lifecycle, including prospecting, discovery, value positioning, proposal creation, negotiation, and closing partnerships.
- Identify underutilized portfolios and create enterprise partnership opportunities with hospitality organizations and portfolio owners.
- Develop structured engagement strategies for management companies, ownership groups, and associations.
- Maintain a qualified sales pipeline to meet revenue and enrollment targets.
Destination & Ecosystem Partnerships
- Formulate and implement partnership strategies with DMOs/CVBs to drive measurable property enrollments.
- Nurture relationships with hospitality associations, travel buyers, and ecosystem stakeholders.
- Represent Green Key Global at industry conferences, trade shows, and strategic events.
Partner Transition & Adoption Alignment
- Work in tandem with the Account Management team to ensure seamless transitions for newly formed partnerships and alignment on portfolio expansion opportunities.
- Facilitate structured handoffs post-close and ensure accountability for adoption execution.
