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Senior Manager, Market Development & Strategic Partnerships

American Hotel & Lodging AssociationWashington, District of Columbia, United States
On-site Full-time $85K/yr - $95K/yr

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Experience Level

Senior Level Manager

Qualifications

To excel in this role, candidates should have:A proven track record in market development and partnership management within the hospitality or related industries. Excellent communication and negotiation skills, with the ability to engage stakeholders effectively. Strong analytical skills to assess market opportunities and develop strategic plans. Experience in sales-driven environments with a focus on revenue generation. A passion for sustainability and a commitment to promoting environmentally responsible practices.

About the job

About Us

Green Key Global, a collaborative initiative between the American Hotel & Lodging Association (AHLA) and Hotels Canada (HC), stands at the forefront of international environmental certification. We specialize in delivering standardized sustainability programs tailored for the hotel and meetings industries.

As we embark on an exciting phase of expansion across North America, our mission is to enhance sustainability certification throughout the hospitality sector.

About the Role

We are looking for a dynamic Senior Manager, Market Development & Strategic Partnerships to spearhead our efforts in driving certification adoption across the hospitality ecosystem.

Reporting directly to the VP of Market Development, you will be instrumental in cultivating new partnerships, fostering member growth, and strategically expanding our market reach among management companies, ownership groups, destination organizations, and travel ecosystem partners.

This role is sales-oriented, focused on building a robust pipeline, finalizing partnerships, and achieving significant revenue growth.

In this fast-paced, high-growth environment, you will manage multiple projects while scaling our rapidly evolving certification program.

You will collaborate closely with Account Managers to facilitate partner transitions, enhance adoption visibility, and ensure consistent execution, all while maintaining a focus on sales and market development.

Key Responsibilities

Market Development & Sales Execution

  • Take ownership of designated growth segments with specific revenue and new member growth targets.
  • Lead the complete business development lifecycle, including prospecting, discovery, value positioning, proposal creation, negotiation, and closing partnerships.
  • Identify underutilized portfolios and create enterprise partnership opportunities with hospitality organizations and portfolio owners.
  • Develop structured engagement strategies for management companies, ownership groups, and associations.
  • Maintain a qualified sales pipeline to meet revenue and enrollment targets.

Destination & Ecosystem Partnerships

  • Formulate and implement partnership strategies with DMOs/CVBs to drive measurable property enrollments.
  • Nurture relationships with hospitality associations, travel buyers, and ecosystem stakeholders.
  • Represent Green Key Global at industry conferences, trade shows, and strategic events.

Partner Transition & Adoption Alignment

  • Work in tandem with the Account Management team to ensure seamless transitions for newly formed partnerships and alignment on portfolio expansion opportunities.
  • Facilitate structured handoffs post-close and ensure accountability for adoption execution.

About American Hotel & Lodging Association

Green Key Global, in partnership with AHLA and HC, is recognized as a leading environmental certification body, dedicated to providing sustainable solutions for the hospitality industry. Our commitment to sustainability is at the core of our operations as we strive to promote eco-friendly practices and certifications across North America.

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