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Senior Manager of Marketing Operations

Medical GuardianPhiladelphia, Pennsylvania, United States
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

To excel in this role, candidates should possess a strong background in marketing operations, with a focus on data integrity and systems optimization. A Bachelor's degree in Marketing, Business, or a related field is preferred. Proven experience in managing Salesforce and marketing technologies is essential. Strong analytical skills and attention to detail are crucial for success in this position.

About the job

About Medical Guardian:

At Medical Guardian, we are committed to empowering individuals to lead lives without restrictions. As a prominent digital health and safety enterprise, we have been recognized for 13 consecutive years on the Inc. 5000 list of the Fastest Growing Companies, reshaping the narrative of aging with confidence and independence.

Our services extend to over 625,000 members across the nation, providing critical emergency response systems and remote patient monitoring solutions. Our mission is fueled by a culture rooted in innovation, compassion, and purpose, earning the trust of families, healthcare providers, and care managers alike.

The Role:

As the Senior Manager of Marketing Operations, you will play a pivotal role in executing, maintaining, documenting, and enhancing Medical Guardian's marketing operations framework. Reporting to the Senior Director of Marketing Operations, you are tasked with translating strategic objectives into efficient and repeatable processes.

Your responsibilities will include managing core marketing platforms, ensuring seamless data integrity between marketing and sales, overseeing tracking and attribution, and meticulously documenting operational workflows and tools. This position is integral to the member journey and serves as the operational link between marketing and sales.

Your primary focus will be on minimizing friction and optimizing labor through enhanced systems: ensuring full utilization of tools, standardizing workflows, identifying gaps, and leveraging technology to automate manual efforts wherever feasible.

Key Responsibilities:

  • Oversee the Marketing to Sales Operational Connection:
  • Guarantee that marketing-generated leads are accurately and consistently integrated into Salesforce and throughout the sales funnel.
  • Collaborate closely with Sales Operations to facilitate lead routing, scoring models, lifecycle stages, and closed-loop reporting.
  • Define, document, and uphold shared definitions for lead statuses, conversion events, and attribution points.
  • Identify and rectify data discrepancies, synchronization issues, or workflow disruptions impacting pipeline visibility, conversion rates, or cost-per-sale metrics.
  • Ensure swift contact and data accuracy in a high-volume inside sales environment.
  • Manage and Operate Marketing Technology and Lifecycle Platforms:
  • Administer Salesforce Marketing Cloud to support lifecycle and campaign execution across email and SMS.
  • Assist in the development and maintenance of customer journeys, audiences, data extensions, and automations aligned with lifecycle strategies and campaign needs.
  • Ensure robust...

About Medical Guardian

Medical Guardian is at the forefront of digital health and safety solutions, dedicated to enabling people to live life to the fullest. Our innovative approach has garnered recognition as one of the fastest-growing companies in the industry, and we take pride in our commitment to enhancing the quality of life for our members.

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