Senior Product Manager - Monetisation

PerlegoLondon, England, United Kingdom

On-site Full-time

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Experience Level

Senior

Qualifications

To excel in this role, you should possess:A proven track record in product management, preferably within a subscription-based business model. Strong analytical skills with a focus on data-driven decision making. Experience in developing and executing monetisation strategies. Excellent communication skills, with the ability to articulate complex ideas clearly. Proficiency in understanding unit economics and monetisation metrics.

About the job

About Us

At Perlego, we are dedicated to transforming the landscape of education by making it accessible to everyone. Many learners around the globe face challenges in affording and accessing the textbooks they need for success. Known as "The Spotify for Textbooks," Perlego provides learners with unlimited access to a vast library of 1.5 million ebooks from over 9,000 leading publishers worldwide. We collaborate with hundreds of universities, businesses, and training providers to empower every learner with the resources they need, and this is just the beginning of our journey.

Our Collaborative Culture

We operate within a matrix structure, organizing ourselves into cross-functional tribes that work together toward shared objectives. Each tribe focuses on a specific channel and includes all the essential roles and skills necessary to achieve our goals.

As a Senior Product Manager, you will join our D2C product team and take charge of a vital domain: Monetisation. You will inherit a well-established squad with an active retention and re-subscription roadmap, with the task of evolving it , exploring new revenue growth opportunities and advancing our subscription model development, in collaboration with PMs focused on Growth and Product Experience.

Your Role

We are seeking a commercially astute, data-driven Senior Product Manager to oversee Perlego's direct-to-consumer (D2C) monetisation strategy from start to finish. Your primary metrics will include ARPU, Gross Margin, and CLTV, and you will be responsible for refining the foundations of pricing, packaging, and subscription models to ensure Perlego's consumer revenue remains robust and defensible.

In this high-autonomy role, you will have a significant commercial impact on our consumer business, inheriting a motivated squad that excels in retention and re-subscription, and you will drive it further , leveraging that foundation to unlock expansion revenue opportunities and enhance our subscription model. This is a senior position with considerable influence.

Lead the D2C monetisation roadmap from day one , articulate the vision, prioritize decisively, and guide our team from concept to launch across pricing, packaging, billing, and ARPU enhancements.
Enhance D2C unit economics, closely collaborating with our Head of Paid Marketing on acquisition costs (cost to acquire vs. revenue recovered), payment metrics (authorisation rates, dunning, payment method mix), and subscription plan outcomes.
Steer pricing and packaging strategies , design, test, and optimize subscription plans, pricing tiers, promotional tactics, and billing cycles to maximize user conversion and revenue per user.
Manage retention revenue , develop and implement strategies for expansion (upselling, plan upgrades) and re-subscription (reactivating lapsed users) as key levers for ARPU growth within the D2C funnel.
Establish and monitor monetisation metrics , including ARPU, Gross Margin, and CLTV , to ensure our monetisation strategies are effective and aligned with our objectives.

About Perlego

Perlego is revolutionizing the educational landscape by providing learners with affordable access to a vast array of textbooks. Our platform, likened to 'The Spotify for Textbooks', aims to empower students and professionals by breaking down financial barriers to essential learning materials.

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