KAYAK logoKAYAK logo

Senior Search Engine Marketing Manager

KAYAKCambridge Office
Hybrid Full-time $105K/yr - $105K/yr

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Experience Level

Senior

Qualifications

The ideal candidate will possess a strong analytical background with extensive experience in SEM, proven success in managing large advertising budgets, and a track record of driving growth through innovative strategies. Strong collaboration skills and the ability to communicate effectively across diverse teams are essential. A passion for travel and a desire to influence the future of travel technology will be key drivers of success in this role.

About the job

KAYAK, part of Booking Holdings (NASDAQ: BKNG), operates a leading travel search engine from its Cambridge, MA office. The platform handles billions of searches, helping travelers find flights, hotels, car rentals, and vacation packages. KAYAK also offers solutions for business travel through KAYAK for Business and manages a portfolio of global metasearch brands including momondo, Cheapflights, and HotelsCombined.

The Senior Search Engine Marketing Manager will lead the Performance Marketing team in Cambridge, focusing on growing KAYAK’s travel brands across North America. This role oversees substantial advertising budgets and manages projects that shape global marketing strategy. The position combines strategic leadership with hands-on technical execution and requires close collaboration with Commercial, Analytics, and Engineering teams to advance internal marketing tools and best practices.

This position is based in the Cambridge, MA office and requires working onsite three days per week.

What you will do

  • Develop global SEM guidelines and support the evolution of KAYAK’s in-house marketing technology.
  • Monitor industry trends and new technologies, including AI and large language model-driven search, to design and implement testing frameworks that improve user experience.
  • Lead projects from initial concept to execution, balancing multiple priorities and coordinating with cross-functional teams.
  • Share optimization insights and communicate effectively with global teams within the performance marketing group.
  • Apply advanced analytical skills to interpret performance data and turn findings into actionable marketing strategies.

Who will succeed in this role

This role suits an analytical leader with experience in SEM, a strong grasp of digital marketing, and the ability to drive both strategy and execution. Success depends on managing complex projects, collaborating across departments, and adapting to new marketing technologies.

About KAYAK

KAYAK is a leading travel search engine, dedicated to simplifying travel planning for millions of users worldwide. Our mission is to enhance the travel experience through innovation and cutting-edge technology. As part of Booking Holdings, we are committed to maintaining our position as an industry leader while continuously evolving our offerings to meet the needs of modern travelers.

Similar jobs

Browse all companies, explore by city & role, or SEO search pages.

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.